Hearts On Fire opens its first US retail store

June 20, 2008 (USA)

The Hearts On Fire Company (HOF), the pre-eminent consumer brand in the fine diamond jewelry business, announced the opening of the first Hearts On Fire retail store in the U.S. at the Shoppes at the Water Club, the Borgata's new premium hotel in Atlantic City.

The store, which will be owned by Hearts On Fire's longtime retail partners Harvey and Madalyn Rovinsky of Bernie Robbins Fine Jewelry, will officially open on June 26, 2008 and offer a full assortment of Hearts On Fire diamond jewelry, from bridal, to fashion jewelry and couture.

Modeled after Hearts On Fire's stores in Asia, the new Water Club location exudes a modern elegance and is designed to highlight the intensity of Hearts On Fire's extraordinary diamonds.

Hearts On Fire diamonds, which are cut at 100x magnification, or 10x the industry standard, shine more brilliantly than any other diamond of comparable color, clarity and carat weight.

The name Hearts On Fire, is derived from eight identical hearts that are revealed when peering through a scope, a natural phenomenon of a perfectly cut diamond.

"We are thrilled to be opening our first U.S. retail store as our next phase of building the Hearts On Fire brand," said Mark Israel, President of Hearts On Fire.

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