Benetton unveils new summer collection at Deira City Centre

June 09, 2008 (UAE)

Middle East trendsetters can be expected to be seen in Caribbean-inspired colour, nautical style stripes, and long, fluid dresses this summer.

Brilliant colours, dynamic style, young glamour, and international mood define the new Benetton Summer 2008 collection, says Anil Nair, Business Manager for Benetton in the UAE.

“The new Summer 2008 collection is true to Benetton’s unique style, and incorporates inimitable elements such as spontaneity and detail that admirers of the brand have come to expect,” says Anil Nair.

“The most popular pieces are those from the ‘Everything’s Ethno’ collection where consumers will find a range of bright summer dresses in cool, fluid fabrics – perfect for the long hot summer ahead,” he adds.

The New Woman collection features strictly classic items with a twist. Low waists, ultra narrow hems, and basic colours and stripes in all widths and directions; must-have shirts are influenced by the cut of t-shirts and minidresses have transpired into shirt dresses.

Geometric patterns, oriental flowers, and microprints in extra light cotton and jersey are featured in the Patchwork Life collection.

Inspired by different stages of life, this collection provides the opportunity to mix individual pieces together for a truly unique style.

With an unpredictable touch of folk, the Everything’s Ethno collection tells of far-away lands. Peruvian stripes, Caribbean flowers, Japanese sleeves, African patterns, Indian jodhpurs and Nepalese layering will appeal to those looking for something left of centre.

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