BRAVADA operates Kardashian Retail Project in Las Vegas



BRAVADA Muscle Flex Inc. The Kardashians, The Mirage, a wholly owned subsidiary of MGM Resorts International, TLK Fusion and BRAVADA International jointly announced that they have signed a partnership agreement to open what is being described as an exciting project that is certain to create extraordinary international appeal and demand at The Mirage in Las Vegas.






The project is a “Kardashian-specific retail project” that will be operated by BRAVADA International, a publicly traded Los Angeles-based company, specializing in media and women’s health, fitness and lifestyle. TLK Fusion, a Los Angeles-based company known for its ability to strategically fuse brands with celebrities and media, has created this concept and shall be the exclusive marketing and public relations firm for the project. More details of the project will be provided at a press conference that will be held on Monday, June 28, 2010 at 1:00 PM at The Mirage in Las Vegas.





BRAVADA International will be the exclusive operator of this Kardashian retail project and will work closely with The Mirage, Kris Jenner, and TLK Fusion in developing and operating what BRAVADA CEO Danny Alex describes as one of Las Vegas’ most prestigious and world-class retail destinations for all that is “The Kardashians” and more—a lot more. It will be a “must-see” tourist destination in the heart of The Mirage.


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Current Trends For Autumn Winter 2010 By Lindex Lingerie

Carmen Kass poses for Lindex Autumn Winter 2010  




Carmen Kass looks beautiful in Lindex bikinis,




Carmen worked with a lot of the famous fashion designers: Michael Kors, Calvin Klein, Ralph Lauren, Marc Jacobs and Dolce & Gabbana, Donna Karan. Chanel, Gucci, Dsquared2, Versace, Givenchy, Fendi, Max Mara, Valentino and also General Motors. 



The collection of swimwear you see here is pretty and some suits look very attractive to me. For instance, I like the red one-piece very much. It plays a great contrast to the model’s skin and makes Carmen look sexy.

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Armani Jeans & Underwear campaigns featuring Cristiano Ronaldo


This is one for the ladies who love Cristiano Ronaldo. Here is one of his ads for the Armani Jeans & Underwear Spring/Summer 2010 campaign

Giorgio Armani is pleased to unveil the new images of Cristiano Ronaldo appearing for the second season as the official worldwide testimonial for Emporio Armani Underwear and Armani Jeans, coinciding with Autumn Winter 2010-2011 advertising campaign.



The advertising campaigns for both Emporio Armani Underwear and Armani Jeans, were shot on location Madrid, and will roll out starting from July around the world on line and on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.


In addition to the outdoor and digital campaigns, September will see the release of a Cinema and online commercial with Cristiano Ronaldo to showcase the collections.


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Image Source: http://soccer-portal.org 

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Fragrance, candy & music to come under name of Mariah Carey



Elizabeth Arden, Inc. and Bazooka Candy Brands, a division of Topps Company, Inc., announced a strategic partnership for the launch of Mariah Carey's new candy-inspired fragrance collection, Lollipop Bling. This partnership represents the latest innovation from Elizabeth Arden, bringing together three powerful entities--fragrance, candy and music--under the name of one superstar, Mariah Carey.



Mariah Carey has always been an incredible partner for Elizabeth Arden; her approach to fragrance creation is authentic, incorporating her life experience into her brands. Lollipop Bling was inspired by the fun and playful nature of Mariah's marriage proposal - an engagement ring hidden inside an iconic Ring Pop lollipop package.

"As an artist, I'm always looking for unique business models to connect with my fans and reach out to new segments of the audience, through different creative endeavors in music, partnerships or fragrances," said Mariah Carey. "That's why I'm so excited for everyone to experience Lollipop Bling for the first time! I think this line really comes with a fresh approach that is both innovative and accessible to my loyal fan base and beyond, but will bring something new to the market with a well-rounded, universal appeal."


Mariah Carey's Lollipop Bling, a trio of candy-inspired fragrances, is a breakthrough concept unique to both the fragrance and candy categories. The collaboration between Elizabeth Arden and Topps sets apart this fragrance launch in a competitive marketplace.




"At Elizabeth Arden, our strategy is to develop innovative brand experiences for our customer," said Scott Beattie, Chairman, Chief Executive Officer and President of Elizabeth Arden. "In today's dynamic and competitive environment, we must continue to evolve and execute at a higher level than is expected by our retail partners and consumers. Lollipop Bling is innovative and delivers something truly unique to the category."



The inspiration for Lollipop Bling, Mariah Carey's marriage proposal, and the brand story will be told in multiple ways. Each fragrance purchase will include a Ring Pop, and the national advertising features Mariah Carey wearing Ring Pops. The fragrance and packaging are candy- and flavor-inspired, and an interactive online experience will also incorporate the Ring Pop inspiration.


Image Source: http://www.in.com/

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Megan Fox seeks for the return of corsets in fashion


According to Hollywood actor, Megan Fox, corsets should return to the fashion world. The comment was passed when she wore a corset to play the role of gun-wielding Lilah in her new movie, Jonah Hex.


As per Fox the corset is one of the best garments that can mould an individual’s figure in the most unexpected manner.


Fox also believes that the fashion industry does have a place for corsets and therefore, they should come back. But, although she wants to reappear in the fashion world, she did admit that it was a difficult apparel to be worn as it was extremely tight fitting.


Fox avers that, during her action scenes, the corset, which was otherwise small of only about 18 inches, had to be loosened, as everyone on the set believed that Fox might just pass out, owing to lack of oxygen. It was so tight that, she was left with rib pains by the time she completed her shoot.
At the Jonah Hex premiere, Megan Fox was out to flaunt not only her red Armani Prive dress, but the fashion forward and I do mean forward outfit where her breasts were on show.

As daring as the famous Jennifer Lopez Grammy dress by Versace when the neckline was so low one wondered why one of her boobs didn't pop out (the answer: two sided tape), this Armani was a highlight while Megan Fox wore it with her pals at the opening of the new film co-starring Josh Brolin. While looking through all the pictures, I didn't see many people looking at Megan's beautiful face which is a shame because the newly engaged starlet is very beautiful.

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Diesel Intimate underwear Spring Summer 2010

Diesel Intimate underwear Spring Summer 2010







To view more Click here Diesel Intimate underwear Spring Summer 2010

Fibre2fashion world's leading b2b marketplace for fashion, textile and apparel industry.  

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Shakira Launches Waka Waka Soccer Shirts

Mango—Spain’s second largest exporter of fashion — and Shakira’s Barefoot Foundation are launching a small collection of solidarity T-shirts inspired by the official FIFA World Cup anthem “Waka Waka.” Profits from the sales of the “Waka Waka” T-shirt will be donated to initiatives for elementary education in South Africa. One of the schools to receive the profits is the South Africa East Observatory School, also supported by UNICEF, which cares for children who have been orphaned or displaced by civil war or by the loss of their parents to AIDS. A total of four t-shirts, two models for women and two models for men, bearing the printed slogans “Waka Waka” and “This Time for Africa,” have been exclusively designed for the occasion. The models will go on sale at all Mango stores, and via its webpage from June 10.


Shakira, who is originally from Barranquillas, Colombia, created the Barefoot Foundation to seek education and nutrition opportunities for vulnerable and displaced children in Colombia and the rest of the world, in order to produce citizens committed to peaceful co-existence. About the T-shirt initiative, she says, “The true spirit of this World Cup involves making a lasting contribution. We can add to the legacy of this historic moment a platform committed to providing quality education for the children of South Africa and to ending poverty and inequality wherever they exist.” All proceeds will be donated directly to the Barefoot Foundation, which will allocate the funds to selected schools in South Africa.

The artist considers the World Cup event as an emblem of the integration of different cultures and explained that “Waka Waka” tries to represent the African spirit.  Shakira explains, “I grew up dancing to African and Afro-Colombian rhythms in my country. I believe that we are all bound to Africa by an umbilical cord, and this song has sounds from Cameroon and sounds from the Caribbean. [. . .] It is a syncretism of many influences, all connected to Mother Africa.”

Shakira sung “Waka Waka (This Time for Africa),” on June 10, 2010, in Johannesburg during the official opening concert, here are the few snaps while ceremony when made the Africa Live in Soccer with Waka Waka...




































Shakira will sing once more at closing ceremony of FIFA Football World Cup 2010 on July 11.

Read More about Shakira Mango Waka Waka Shirts Colletion by Mango @ Fibre2fashion.com

Original Source 
IMG Sources:
http://www.lagranepoca.com/articles/2010/06/12/4720.html
http://www.vigilantpress.com/shakira-rocks-world-cup-kickoff-concert-with-waka-waka/2237.html 

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Calvin Klein falls in love with Lara Stone


Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation, unveiled the company’s Fall 2010 global advertising campaigns for Calvin Klein Collection, ck Calvin Klein, and Calvin Klein Jeans, which will each be seen in a mix of media around the world later this fall.

Model Lara Stone -- considered to be one of today’s most high profile models -- will be featured exclusively in the Fall 2010 advertising campaigns for each of the Calvin Klein Collection, ck Calvin Klein, and Calvin Klein Jeans global advertising campaigns.

Ms. Stone, who has a long-standing relationship with the house, was featured exclusively on the Calvin Klein Collection runway for the Spring 2007 show and walked again in the brands’ Fall 2008 show, before appearing in advertising campaigns for Calvin Klein Jeans (Fall 2007), and ck Calvin Klein beauty (Fall 2008). She has been photographed by many of today’s most important photographers and has been featured on the covers of the world’s most prestigious fashion magazines, including numerous international Vogue covers (France, UK, Italy, and Japan), as well as covers of French ELLE, V, i-D, Numero, LOVE, and W. Ms. Stone is currently ranked as the #1 female fashion model in the world by the industry website, Models.com.

The Fall 2010 global print advertising campaign for women’s Calvin Klein Collection was shot by photographers Mert Alas and Marcus Piggott in Los Angeles, California and features Ms. Stone, in a stark, androgynous, black and white setting.

The ck Calvin Klein Fall 2010 advertising campaign was photographed by Fabien Baron in San Pedro, California on the site of a former factory, and features Ms. Stone, alongside models Abbey Lee Kershaw, Christopher Michaut, Oleg Antosik, and Chinese model, Yin. An old industrial factory served as the backdrop for the campaign, setting the tone for the film noir inspired imagery, which will be featured in global print and outdoor advertising across Europe, Japan, and Asia.

The Fall 2010 global print and outdoor advertising campaign for Calvin Klein Jeans was shot by photographers Mert Alas and Marcus Piggott in Los Angeles, California, and features Ms. Stone with several male models, including A.J., Sid Ellisdon, Grayson Vaughan, and Eric Anderson. The bold black and white imagery features the brands’ latest introduction, Calvin Klein Jeans X, a new jean engineered to enhance and maximize aesthetics in a sultry way, with a lean and slim silhouette.

Additionally, the Fall 2010 global print campaign for men’s Calvin Klein Collection was shot by renowned photographer Steven Klein in New York City and features model David Agbodji. Mr. Agbodji most recently appeared in the Spring 2010 advertising campaign for the brand and opened and closed the men’s Spring 2010 and Fall 2010 runway shows.

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Fiona is new face of H! by Henry Holland swimwear - Debenhams

Fiona Kennedy has been unveiled as the new face of the Debenhams' designer collaboration H! by Henry Holland high-summer swimwear range. Spotted by Henry Holland himself, Fiona is set to become the envy of fashion-followers across the country.

Henry Holland commented, "Fiona caught my eye immediately with her entry for our original 'Find a Face' competition. She looks lively, happy and fun so I thought she'd be the perfect girl to represent the new H! swim range."

Fiona entered a competition to have her face included in a one-off print designed by Henry Holland and used on a handbag and scarf in the Autumn H! by Henry Holland range. Henry was impressed with Fiona's entry and decided to approach her to model his high summer swim range.

Sasha Nagalingham, swimwear buyer at Debenhams, said, "At 5'4" Fiona might not meet traditional criteria for a professional model, but she is beautiful, a natural on set and has a great personality - she's someone the H! customer will really relate to.

"Looking at the images she produced, you wouldn't think for a moment Fiona had never set foot in front of a camera."

Fiona Kennedy, said, "I was a little dazed when I got the call - it was completely unexpected. I've never done anything remotely like this before.

"I'm a secret nerd, with a naturally small frame and never in a million years would I have thought I'd be modeling swimwear, especially for such big names like Henry Holland or Debenhams.

"On the day, I was extremely nervous, but after a couple of hours I just let my hair down and got in to the swing of things - it ended up being so much fun"

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A geometric theorem in Emporio Armani men’s line


Emporio Armani presents Men’s Collection Autumn/Winter 2010-2011. Presented with precision and imagination, reflecting the energetic outlook of a man totally committed to the future, this Emporio Armani collection is an authentic statement of style, clear-cut and focused on a single target. It is based on the values of geometry and interpreted through a new graphic code that explores five essential symbols – the square, the triangle, the rectangle, the circle, and the rhombus – which are treated in tone on tone shades to add fluidity and weight to the fabrics.

One symbolic colour runs through the whole collection – grey – a recurrent reference to the urban mood, the landscape of the big city: asphalt grey, slate grey, rainy day grey, wet grey. Here is a seeming infinity of grey tones depicting the metropolitan universe, incorporating phosphorescent flashes such as highlighter yellow, fluorescent green, pink, violet and metal.

If the key to the collection is belief in progress, the leitmotif is a linear restraint. Here the message is clear: excess and exaggerated ostentation are not the qualities that appeal to a young man of true character. Consequently the line is structured around slim proportions and graphic silhouettes and details: narrow trousers and jackets with sharp lapels, well-constructed shoulders with rolled seams that add shape in a subtle way, and dynamic fastenings, including zips, that add a techno edge to the clothes; a single click accesses the pockets, or opens and closes the jackets, overcoats and gilets.

Other touches of high tech design that define the collection include micro dots embossed on nappa leather with a heat treatment, and the application of rubber to trousers, creating a belt effect. Wool knits are treated to achieve a jersey look, with fluid tone on tone patterns on plain dyes, while the reversible neoprene for overcoats and cabans creates a compact and energetic impression.

Particular attention has been paid to the range of accessories that reprise and develop themes from the collection. These are presented in linked groups. For example, bags, briefcases and urban traveller bags all come with perfect finishes and striking details such as fluorescent linings. Shoes return to lightweight materials which contrast with their potent shape: from commando boots to derby styles with the toe defined by a short zip, and from boots with neoprene reinforcement to the new Emporio Armani/Reebok and EA7/Reebok collaborations.

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Miranda Kerr Possing Hot For GQ Magazine 2010



Victoria’s Secret Angel Miranda Kerr Sexy and Sweet Poses is nothing but White Revealing Underwear and a Tiny White Bikini for the Photo Shoot Featured on the Latest Issue of GQ Magazine 2010.
The 27 Year-Old Model Had Already Took off Her Clothes and Posed Naked and Posed Topless for GQ’ Magazine Issue So It’s Safe To Say Miranda Is GQ’s Fetish Girl. She Is Gorgeous And Her Body Is Absolutely Perfect.

Find Some Miranda Kerr Sexy GQ Pictures Below


Image Source:
http://www.funvblog.com/2010/05/31/miranda-kerr-possing-hot-for-gq/

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Everlon Diamond Knot Collection honors Memphis stars


Tony Award Nominees Montego Glover and Chad Kimball, stars of the multiple Tony Award Nominated Broadway Musical 'Memphis' were honored by the Everlon Diamond Knot Collection during a private dinner in downtown New York.

Critically acclaimed with multiple ensemble and individual Tony Award nominations, the story of 'Memphis' epitomizes the strength of love symbolic of the Everlon Diamond Knot Collection. Original cast members, Montego Glover and Chad Kimball, beautifully portray the emotional bond their characters share with one another throughout their tumultuous journey through life.

"We were inspired to host this dinner to celebrate Montego, Chad and their performances in 'Memphis' because we felt that the story of the unbreakable bond of love shared between their characters related beautifully to the symbolism behind the Everlon Diamond Knot Collection," says Jamie Cadwell Director of the Diamond Information Center.

Along with Glover and Kimball, the private dinner was attended by fellow Tony® Award nominees director Christopher Ashley, writer Joe DiPietro, choreographer Sergio Trujillo, orchestrator Daryl Waters, as well as producers Randy Adams and Sue Frost.

Montego Glover Wearing Everlon Diamond Three Knot Tassel Earrings in Oxidized White Gold.

Additional Images from the 'Everlon Diamond Knot Strength of Love Dinner Honoring The Stars of Broadways Memphis' are available at GettyImages.com

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American Idol winner rocks with RAYMOND WEIL style


As Lee DeWyze and Crystal Bowersox competed for the renowned title of this year's American Idol, the final two contestants along with third place contestant, Casey James, chose to rock in style with RAYMOND WEIL timepieces.

American Idol winner, DeWyze, wears the RAYMOND WEIL Freelancer series, which is also featured in the national advertising campaign. The stainless steel, 42 mm in diameter, automatic chronograph on a brown leather strap retails for $2,750.

Runner-up, Crystal Bowersox, chose Noemia (the collection named after Weil's grand daughter) as her watch of choice. The delicate and sleek time piece in polished stainless steel on a black leather strap has a black mother-of-pearl dial and 64 diamonds on the case.

Third place rocker, Casey James, felt the Don Giovanni Cosi Grande tank-style watch on a black leather strap was more attuned to his style.

RAYMOND WEIL, both nationally and internationally, has created a strong presence in the arts, with a direct tie to music. As a sponsor of the 2010 Brit Awards, RAYMOND WEIL takes pride in the support of new and emerging artists within the music industry with their mantra being "Independence is a state of mind." American Idol was the perfect opportunity for RAYMOND WEIL to further equate the brand with the music industry, particularly in the U.S. market.

Core lines from the brand are also named after acclaimed operas and have other musical tie-ins and references. Within the men's collections, the Nabucco series is named for Verdi's opera and the Don Giovanni after Mozart. More specifically, the Nabucco Va, Pensiero style is named after the fourth act of well-known opera. 

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