Krush Culture launches Camilla Franks fashion label

Celebrity fashion designers and artist, Camilla Franks, is launching in South Africa this summer. The Camilla label brings worldly charm, personality and exotic flavour to timeless fashion.

“It’s a label that doesn’t discriminate, “says the designer who constantly travels the world in search of inspiration. “I design for all shapes and sizes – all personalities and walks of life - I just want to make women look and feel beautiful whether it’s in a figure-hugging micro mini or a lavishly bejeweled cocktail dress”.

Camilla Franks is a dynamic designer who has been transforming kaftans into chic wardrobe staples for fashionistas and celebrities across the globe. Oprah Winfrey, Fergie, Liz Hurley, Jennifer Hawkins, Paris Hilton, Tori Spelling and Paula Abdul have all been spotted wearing Camilla Kaftans.

The collection consists of free-flowing Kaftans.Bold, pastel, electric and fluro-coloured silk blend prints feature Mother Nature’s beautiful landscapes including luscious tropical and rainforest illustrations with butterflies, peacocks, Amazon tigers, snakes and fish scales as further inspirations. Carefully placed Swarovski crystals and hand beading add runway glamour to these beautiful Kaftans.


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Queen Latifah to impress fashion world with HSN

Queen Latifah, winner of Grammy, Golden Globe and SAG awards, has partnered with leading multichannel retailer HSN for the exclusive launch of the Queen Collection, her first-ever lifestyle brand. On August 27, Latifah will debut a unique collection of apparel, handbags and outerwear, and will introduce a hair extension line in September. The premiere will feature designs inspired by her personal style and design aesthetic.

Queen Latifah is an inspiration to women everywhere based on her unbridled success in music, television and film. Conscientious of her stature as a role model and fashion icon, Latifah created her new collection to inspire women to find their own personal style. The Queen Collection offers women fashionable wardrobe-building pieces of apparel and accessories at accessible prices.

"I wanted my collection to reflect my personal style while giving women the tools to build a wardrobe they can feel good in," said Queen Latifah. "I partnered with HSN because it's the ideal platform to share my story and the stories of women who inspired me. I hope to instill confidence in hundreds of thousands of women across the country."

"To truly capture the diverse aspects of this remarkable artist, we focused on creating a comprehensive lifestyle brand that encompasses apparel, accessories and beauty," said Mindy Grossman, CEO of HSN, Inc. "Queen Latifah's appeal is universal, and her ability to entertain, enlighten and empower women is sure to resonate with our customers." 


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Pixie Lott’s show stopping summer collection for Lipsy

Following the sell-out success of her previous two fashion collections, British pop superstar and style sensation Pixie Lott has returned with another show stopping summer collection for Lipsy.
The collection is split between two distinct themes being Pixie Party and California Dreaming which encompass Pixie’s personal style as well as this season’s hottest trends.
Pixie Party is inspired by the Lipsy girls love of partying and this seasons hottest catwalk trendsincluding; colour blocking, brights and embellishment. Key features include asymmetrical dresses, hot colours of orange, pink and layered chiffons.
California Dreaming is all about vintage inspired style. This capsule collection has everything fromplaysuits, dress and separates in summer florals, dusky pinks, and chiffons. Flashes of delicate embellishment and animal print feature across many styles and collection highlights include a super-stylish chiffon swing top and pretty print maxi dress for instant festival chic.
Commenting on the new collection Pixie said: “I’m having such great fun turning my fashion ideas into another exciting range and am overwhelmed with the response so far. This time I’ve taken my inspiration from the floaty feminine florals of the 70’s to the neon brights of the Miami party scene and what I love to wear out with my friends”.

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St. John ropes in Kate Winslet as new face

The luxury knitwear manufacturer brand, St. John has roped in actress Kate Winslet as its brand ambassador.

The actress replaced Angelina Jolie and Karen Elson who formerly endorsed the brand.

Reports regarding a row between the brand and Jolie started coming last year, when some of the media channels claimed that, Jolie had some issues regarding the outfits that she was required to put on for the brand.

The brand managers said that they roped in Winslet to endorse the 2011 line as, she best exemplifies the brand’s contemporary sensibility.

On the other hand, Winslet said that, she took up the offer as she feels that the brand symbolizes the dressing and living style of today’s women. She said that the brand’s collection is stylish and elegant, and that she is thrilled to be associated with the brand.

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Pret by Manish Arora & Narendra Kumar to hit fashion market

DEBENHAMS, the premium global department store, has had a long standing tradition of collaborating with internationally acclaimed designers, retailing exclusive creations from leading names like Jasper Conran, John Rocha, Betty Jackson Black, H! by Henry Holland, and Ben De Lisi since 1993.

Bringing this revolutionary concept to India for the first time, DEBENHAMS has recently announced its association with the celebrated Indian designers MANISH ARORA and NARENDRA KUMAR to retail an exclusive line of fine clothing options at ready to wear prices, making prêt lines readily accessible for the Indian customers.

Manish Arora at Debenhams

Inspired by Manish’s recently showcased SS collection at the Paris Fashion Week, the Manish Arora at Debenhams Collection comprises of funky T-shirts, psychedelic print tights, high waist hot pants, flowing kaftans and bright summer dresses in the signature Manish Arora riot of innovative silhouettes, unconventional prints, striking colors and quirky embellishments. Eccentricity gets a fashionable makeover with this exceptional collection, portraying the uninhibited, adventurous young women of today.

Talking about his association with Debenhams, Manish Arora says, “I am very excited to be associated with Debenhams and greatly appreciate this new relationship. I also look forward to us doing great business together.”


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Gisele B√ľndchen is the face of Hope lingerie line

Gisele Bundchen was amazing in her first lingerie runway show for Hope in Brazil. She revealed the surprise she had promised: she is launching of her own lingeries line, the Gisele Bündchen Brazilian Intimates, in partnership with Hope.

The guests were anxiously awaiting Gisele’s arrival and then to their surprise she announced the following: “Life is made by dreams and I am really happy to announce that, right now, you will all know the BRAZILIAN INTIMATES. My dream coming true by Hope.

The guests were thrilled by the three stunning looks that Gisele modeled on the catwalk.

Sophisticated and sensual, the “Gisele Bündchen Brazilian Intimates” line follows the latest fashion trends and technologies in lingerie.


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Bikini swimwear 2011 trends

Swimwear trends don't move in quite the same cycles as other fashion trends. That's because it's hard to reinvent the bikini, Beach wear or the monokini: in the need to balance functionality and sex appeal, designers are limited to what they can actually do. Despite this, one piece and bikini trends are certainly still influenced by other fashion trends. For example, bikinis in 2009 and 2010 were heavily inspired by some of the key fashion trends for those years: cutaway clothing, one-shouldered pieces, fetish fashion, high-end sportswear and rock-chic garments. These are largely styles of the past, however.

So what swimsuit trends can we expect for 2011 and into 2012? You'd be right if you guessed swimsuit styles influenced by other key fashion trends for the year. So when it comes to choosing a bikini for 2011 and 2012, these are the styles should you be looking out for.
Vintage-inspired swimwear

There's a scene in 1956's High Society where Grace Kelly kneels poolside and pushes a model boat, the True Love, across the still water. She's wearing a white halterneck swimsuit that ends in a small, ruffled skirt; her chin-length hair is neatly curled, her feet are bare. Never has a swimsuit looked so elegant.

Of course it's the bombshells, the pin-ups, of the same era we're more inclined to think of when it comes to 1950s swimsuits in particular - the Marilyn Monroes and the Jayne Mansfields. They're playful, curvaceous, steeped in sex appeal. And so the reason we refer to the former is to balance out the latter: vintage-style swimwear has a huge place in 2011 and onwards, but it doesn't have to be all strawberry cheesecake cliches. And the right piece can be whatever you want it to be, as bombshell as Monroe or as sophisticated as Kelly.

Nor does a vintage bikini or swimsuit have to be like a pin-up girl costume. In 2011 many designers are infusing vintage-inspired details into modern pieces - a high-waist here, a vintage print there - and the results can be perfect for the zeitgeist.

Some features to look out for:

    one-pieces with cinched-in waists, sweetheart necklines and halters
    high-waist bottoms
    playful prints - gingham checks, hawaiian prints, nautical themes
    shirred sides that accentuate the waist and hips
    fuller-cupped tops

Ruffled bikini / ruffled swimsuit

Perhaps it's the inspiration of vintage swimwear on 2011 and 2012, or it's just the need for women to find a distinct, feminine way for their swimsuits standout by the pool and at the beach, either way: ruffled bikinis and ruffled swimsuits are one of the swimwear trends for the coming season.

And the fact that ruffled swimwear is an on-trend style at the moment is just about where the rules for the trend end. Unlike vintage swimwear or even one-shouldered bikinis, ruffled swimwear has no distinct style 'rules'. Instead we've seen it styled and cut in a lot of different ways for spring / summer 2011 and 2012, often working alongside other one piece and bikini trends for the year. 

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