A|X Armani signs up Kate Lanphear for Style Festival

Enter into a world of wonderland with the A|X Armani Exchange Spring 2011 advertising campaign, "Style Festival." Created by one of the most influential women in fashion, Stylist Kate Lanphear (Elle Magazine, Style Director) the A|X "Style Festival" campaign is an adventure of sound and style, evoking the independence and free-spirited world of music that speaks directly to the A|X Generation.
"With the Armani Exchange campaign, we wanted to stay true to the soul of the brand and the advertising concept," says A|X campaign stylist Kate Lanphear. "Music is such a big part of the brand's DNA and so it seemed natural to bring the A|X style to life at music's most celebrated festival - Coachella."
The inspiration behind the collection is what Lanphear sought to bring to life in the campaign – the sense of effortless ease that exists in the Coachella culture – a culture that resonates and rings true with today's youth market.
"The aesthetic of the A|X Spring 2011 Collection was conceived around casual but sophisticated style and the modern influence of season-less, festival-chic dressing. The emphasis was not on major seasonal shifts but instead on creating looks that possess an overall truthfulness," said Lanphear.
"Style Festival" breaks with a series of color images that in major national media—print, outdoor ads, and online. The in-book media program consists of single page and ad spreads which will be featured in the February 2011 issues of GQ, ELLE, Glamour, Allure, OUT, Nylon, V Magazine and V-Men, among others. Significant spending will also be allocated to digital media platforms through the use of QR codes placed in the seasonal advertising

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Sofia Vergara to create own fashion range with Kmart

Kmart, LF USA (a subsidiary of Hong Kong-headquartered multinational Li & Fung Limited), and Latin World Entertainment Licensing announced the launch of a new lifestyle Apparel collection by renowned actress Sofia Vergara. Sold exclusively through Kmart, the collection will embody the "Modern Family" star's signature style of glamour and sexiness with an air of approachability.

The collection, which will include sportswear, dress, handbags, jewelry, and footwear, is designed to offer young, fashion-conscious women the trend-right must-haves of each season, including figure flattering styles and fashion-forward prints and patterns that easily transition from day to night. Reflecting Sofia's unique fashion sensibilities, the brand is a modern and fresh approach to everyday style. Kmart will be the exclusive provider and marketer in the United States for all Sofia Vergara apparel, accessories and other merchandise, available at over 800 Kmart stores nationwide and Kmart.com beginning fall 2011.

"The Sofia Vergara collection will draw on the star's notable, personal style with designs that will have broad appeal," said John Goodman, executive vice president of Apparel and Home for Sears Holdings.

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Scarlett poses for MANGO’s Modernist Resort collection


Scarlett Johansson, one of the most important actresses on the international scene, is to be the star of MANGO's advertising campaign for the fourth consecutive season.

La Ricarda House, a spectacular modernist house in El Prat de Llobregat (Barcelona) was the setting chosen by MANGO for the photo session for the new Spring 2011 season, in which the American actress poses once again for photographer Mario Sorrenti. Jane How was styling director for the shoot, while hair and makeup were by Aaron de Mey and Oribe respectively.

The renowned photographer, who has worked with MANGO since Scarlett first became the face of the brand, has yet again captured the more sophisticated, fresher side of the actress perfectly. Scarlett Johansson said that she was in her element working for the brand. “Yes, it has been great working with MANGO. I loved working with the whole team – I think between Mario, the makeup and hairdressing teams and the stylist, we have created something special."

The new MANGO collection, called Modernist Resort, has gone for a clean, modernist look with a focus on simple lines and minimalist silhouettes that use bright colours and graphic contrasts in the stripes to add energy. The longer skirt move towards pencil styles and slightly fuller forms, adding movement and sensuality. 



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Vanessa Hudgens as new Candie's girl for spring ad

Iconix Brand Group Inc unveiled its spring 2011 multi-media advertising and marketing campaign featuring actress Vanessa Hudgens for its junior brand, Candie's. Vanessa Hudgens is an award-winning actress and recording artist known for her starring role in the High School Musical movie series. Hudgens is following the highly successful Candie's campaigns with superstar Britney Spears. Candie's is sold exclusively at Kohl's Department Stores nationwide and Kohls.com.

"Ever since I saw Fergie do the ads for Candie's, I fell in love. It's such an honor to be a Candie's girl," commented Vanessa Hudgens. She added, "We had a blast shooting the campaign, one of my favorite sets was using the diner countertop as a runway, it's definitely not every day I get to do that."

The campaign was shot at the Pink Motel in Sun Valley, CA by fashion photographer Tony Duran. In classic Candie's style, Hudgens poses playfully in the motel's diner dancing on the counter, outside with a neon sign holding balloons and in one of the motel's rooms having a pillow fight. The marketing campaign was created by the Iconix in-house marketing team.

Dari Marder, chief marketing officer, Iconix Brand Group, stated, "Candie's enjoyed a fantastic partnership with Britney Spears these past two years and for 2011, we proudly introduce our newest Candie's girl, Vanessa Hudgens, ushered in by none other than Britney herself. The campaign creative was inspired by Twitter with Vanessa offering fans behind the scenes-like photos and sound bites about each shot."


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Eric Tibusch unveils Androïde Couture Collection

Eric Tibusch Paris presents « Androïde »: a travel upon the time through several cultures, by a woman who comes from far away.

It is a woman from the future who inspired Eric Tibusch for his collection Couture Spring Summer 2011: a travel to the past to better understand the humanity taking possession of the features of each culture. Antique Greece, Africa, China, Amazonia, Europe and mostly France….are the countries whose cultures this woman robot explores, extrapolates the strong elements which get transformed in dress with amazing details, signature of the creativity of the couturier.

Over size bolero, fluted sleeves and maxi sleeves, fishing net, mirror details, tutu…are eye blinks to all those cultures.

Solstiss laces are mixed to precious linen organza, devored linen is intermingled to linen guipure; corsets in zebra hide skirt feathers of Amazon birds and Chinese embroderies of long ago…

Eric Tibusch Paris makes art parade on the catwalk thanks to the paintings of the artist/model « Alexandra Mas » cut, sawn and transformed in silouhettes with a strong effet : it is the « Contemporary Art-to-Wear », signature of the Maison.

The 32 creations are followed by the Bride, that is naked by the couturier…

The jewels that complete the silhouettes are part of the new collection Petrol by Motion Watches, Swiss Made.


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