June 09, 2008 (UAE)
Damas, the leading international jewellery retailer in the Middle East, makes its contribution to the history of the world’s noblest stone with the launch of a unique brand – Damas Cut.
The iconic 77-facet premium diamond magnificently combines the outstanding qualities of Princess, Asscher and Radiant Cuts, a breakthrough in design and technological precision.
As an industry pioneer and market leader in the region, Damas has embarked on an ambitious project to create a signature diamond product that is highly distinguishable from those currently available in the market.
It is part of the overall strategy of the 101-year old company to highlight its capabilities and reinforce its position as a creator and innovator of fine jewellery.
Tamjid Abdullah, Deputy Managing Director of Damas and creator of Damas Cut explains, “Our quest for the finest diamond has led us to the creation of a first-of-a-kind diamond brand.
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