USA : Dreams about Valentine's Day

February 14, 2008

Tommy Hilfiger commissioned Harris Interactive to conduct a survey among U.S. adults about their "Dreams" to coincide with the launch of his new fragrance Dreaming.

According to the recent survey, 50% of American adults believe they need money to make their dreams come true. In addition to money, romantic dreams are very common.

Both men and women describe their spouse or significant other as the woman or man of their dreams (37% of adult men and 38% of adult women).

When asked about their "ultimate dream," money appears to be an important factor in working to fulfill those dreams. Most frequently, adults describe their ultimate dream as "having a money tree" (27% of adults) or "being able to travel the world," (22% of adults).

When asked to describe their "dream" day, women spoke of "shopping with no spending limit" (31% of women), while men wanted to have access to their own plane with a pilot to take them anywhere in the world (22% of men).

So how do Americans plan on making the money to fulfill their dreams? One of the most popular dream jobs is working in "entertainment" (30% of adults, 46% of 18-34 year old women), most likely because this field would not only be fun, but provide the means with which to realize their dreams.

Not all dreams are financially oriented, however. Americans do have a philanthropic streak as well, describing their dream legacy as "being a good Samaritan" (32% of adults) or "helping the world" (20% of adults).

Tommy Hilfiger Toiletries

Source @ Fibre2fashion