USA : 2008 fashion collections in honor of the little girl

February 26, 2008

When Jacqueline Savage McFee, a designer of popular, trendy school and office products splashed in luscious color, got the devastating news that her cousin's young daughter, Kendall Sierens, was diagnosed with leukemia, it brought things into perspective for her. It also created a spark.

McFee went to business partner Clay Presley, president and CEO, Carolina Pad & Paper (CPP), with the idea of dedicating one of the company's 2008 fashion collections in honor of the little girl, now 4, who is successfully battling this deadly disease. The result: The Kendall Kollection, a hip line of school and office products that will be available in stores this spring.

Further, she determined to partner with The Leukemia & Lymphoma Society (LLS) to help launch the line (notebooks, folders, binders, pencils and other supplies), donating 10 percent of proceeds from the products to support LLS's blood cancer research and patient education and support services. CPP will also make a contribution to LLS.

Leukemia causes more deaths of children and young adults under the age of 20 than any other form of cancer. Aiming to create significant visibility for this deadly disease, the partnership between LLS, McFee and CPP is a perfect match. The Kendall Kollection appeals to the key target audience of young school-age girls as well as women interested in more upscale, creative office supplies.

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