USA : adidas & PeacePlayers to celebrate New Orleans Athletic Program

February 8, 2008

adidas is bringing something for every basketball player and fan at NBA All-Star 2008 in New Orleans later this month.

As the Official Outfitter of the NBA, adidas will continue to celebrate the game with a variety of new footwear launches, custom all-star jerseys and apparel, ultimate fan experiences and a special event bringing NBA All-Stars Kevin Garnett, Tim Duncan, Dwight Howard, Chauncey Billups and Antawn Jamison together with 24 kids from the adidas and PeacePlayers New Orleans Life-skills/Athletic Program.

"The NBA All-Star is basketball's pinnacle event showcasing the world's best athletes coming together in the ultimate brotherhood experience," said Lawrence Norman, adidas Vice President, Global Basketball.

"As the Official Outfitter of the NBA, it allows the adidas brand the unique opportunity to strengthen our 'Basketball is a Brotherhood' message on the world's biggest basketball stage.

We are proud to be able to come to New Orleans to help promote the game of basketball and to give back to the great city of New Orleans."

adidas and PeacePlayers New Orleans Life-skills/Athletic Program. In June 2007, adidas committed to work with PeacePlayers International (PPI) to launch the first PPI United States operation in New Orleans, La.

The partnership came about after both companies saw a glaring need for sporting opportunities and life-skills development post Katrina.

PeacePlayers International is working with adidas and local partners to implement a multi-sport athletic program accompanied by an interactive life-skills curriculum for 10-16 year-old boys and girls throughout Greater New Orleans. The life skills program will focus on literacy, leadership, healthy living and conflict resolution.

Source @ Fibre2fashion