Pamela Anderson : Host Fashion Cares And Donate $100,000

Pamela Anderson, the new face of VIVA GLAM V Lipstick will host the 19th annual Fashion Cares in Toronto will donate $100,000, on behalf of the Fund, to the AIDS Committee of Toronto.

Within just one month since she became the newest face of VIVA GLAM, Anderson raised over $1,8 mln. for the M.A.C. AIDS Fund. The 37-year-old Baywatch star has focused her attention on the importance of getting tested and knowing your health status.

As said by John Demsey, Chairman of the M.A.C AIDS Fund, "We always knew that Pamela would be an amazing addition to the VIVA GLAM V campaign. We chose her not only because she is a highly recognizable pop culture icon, but because she is so passionate about raising awareness about HIV/AIDS and encouraging people to Get Tested. But we just can't believe how incredibly successful the campaign is already doing-- with the addition of Pamela. It's a testament to her dedication and commitment to helping bringing awareness to HIV/AIDS,"

Anderson specified that, "I am honored to be back in my home country to participate in this year's Fashion Cares, I feel privileged and empowered to help raise funds and awareness on the importance for Getting Tested. Everyone, everywhere, has to Get Tested. It's the responsible choice. Knowing also helps stop spreading the disease that has no cure... yet,"

She will also be joining the list of celebrities like Ru Paul, Lil’ Kim and Linda Evangelista who have previously walked the Fashion Cares catwalk representing M.A.C. AIDS Fund, the main sponsor of the event.

Within the first year of the VIVA GLAM V launch in 2004, M.A.C AIDS Fund raised $15 million, having celebrities Christina Aguilera, Missy Elliott, Chloe Sevigny, Linda Evangelista and Boy George representing it.

The M.A.C AIDS Fund VIVA GLAM V campaign was designed by M.A.C Senior Vice President/Creative Director, James Gager and shot by photographer Michael Thompson.

Source : http://www.fashiongates.com