July 15, 2008 (USA)
The Bat-Signal is soaring high above Gotham City ... and New Era is there with new Batman gear! In June, New Era Cap Co, the leading headwear designer and manufacturer, signed a licensing agreement with Warner Bros Consumer Products, on behalf of DC Comics, to launch a collection of 59FIFTYs fitted caps featuring the vast array of DC Comics heroes and villains.
The DC Comics collection exhibits the classic logos of Superman, The Flash and Batman in an assortment of colors.
"New Era is proud to be joining forces with one of the most creative and legendary franchises in the comic book industry," said Gerry Matos, Senior VP of Marketing at New Era.
"Our innovative design team will help capture and bring to life America's favorite DC Comics Super Heroes like never seen before."
"The iconic status of DC's most recognized Super Heroes combined with the industry-leading products of New Era creates an ideal partnership to bring this mix of classic and current favorites to market for fans," said Karen McTier, Executive Vice President of Domestic Licensing and Worldwide Marketing, Warner Bros Consumer Products.
In anticipation of the new Warner Bros. Pictures' July 18th release of 'The Dark Knight', New Era will unveil 'The Dark Knight' Collection of caps.
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