July 10, 2008 (Germany)
PUMA by Mihara Yasuhiro introduces a worldwide preview of its collaboration with dress for PLAYSTATION3 (PS3) at Pitti Uomo.
PUMA by Mihara Yasuhiro also launches its new sport-fashion apparel collection that complements the PUMA by Mihara Yasuhiro footwear.
dress is a new interactive fashion software developed by, Sony Computer Entertainment’s Worldwide Studios, JAPAN Studio, that bridges the gap between the virtual world and real world of fashion.
The subject of fashion is one of the new fronts for Sony Computer Entertainment (SCE) who wanted to link the capabilities and services of PS3 with the users to experience fashion in the virtual world.
dress offers a unique fashion service which fully utilizes the graphic capabilities of PS3 to create beautiful models, true to life fashion items, and clothing using cloth simulation.
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