July 11, 2008 (USA)
PUIG USA announced the launch of BLUE SEDUCTION for WOMEN, a fragrance by Antonio Banderas, and the charitable partnership with Antonio Banderas Seductive Fragrances and Broadway Cares/ Equity Fights AIDS.
As part of the partnership, Antonio Banderas Seductive Fragrances will donate one dollar to Broadway Cares/ Equity Fights AIDS for each gift set of BLUE SEDUCTION for WOMEN sold during the 2008 holiday season.
Didier Main de Biran, General Manager of PUIG USA joins noted actor Antonio Banderas on Thursday, July 10th at Cedar Lake Dance Theatre, to announce the partnership.
As part of the celebration, select members of the cast of the Tony Award-winning Best Musical, In The Heights, performed with children benefiting from the House of the Roses, Ballet Hispanico School of Dance, R. Evolucion Latina, Steps and Broadway Dance Center.
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