Palladium explodes at Basel Watch Fair

April 18, 2008 (Switzerland)

Jewelers across the globe are talking about the many uses for Palladium, with industry leaders celebrating the beauty of this white, light, natural metal and its unprecedented resurgence in the midst of disrupted precious metal supplies.

The most recognized designers of fine jewelry, watches, rings and wedding rings agree Palladium is the Now Metal. As Kathleen Breski, vice president of Trabert & Hoeffer Jewels, stated: “I’m in the moment, I say ‘let’s do it now,’ and let’s be the first on our block to buy Palladium.”

Palladium stole the show amongst 2,000 world-class exhibitors at BaselWorld 2008, where the biggest names in jewelry, watches, rings and wedding rings gathered April 3-10 in Basel, Switzerland. Venerable brands such as Cartier, Ulysse Nardin, Chopard, Hublot and Parmigiani have already embraced the many uses for Palladium in exquisitely designed collections.

Cartier sold every limited edition Pasha de Cartier timepiece, and its successor, the Santos, sold out before release at the Fair. Parmigiani reports they are now using Palladium in thirty-two percent of the brand.

Legendary designers called the metal’s resurgence a historic moment for the industry – a wave to carry fine jewelry and watches into the 21st century. The reintroduction of a precious metal from the empirical chart is a profound opportunity.

William Goldberg president Saul Goldberg, Vhernier vice president Emanuelle Aliotti Visdomini, and Ulysse Nardin president Rolf Schnyder are among those praising Palladium’s precious and versatile qualities, and the possibilities it poses for fine jewelry.

Palladium Alliance International