DAMAS introduces Fope's stunning new collection Allegra

Tuesday, April 15, 2008 (UAE)

Damas, the leading international jewellery retailer in the Middle East, presents Fope's stunning new collection – Allegra. Recreating the ever joyous progression of clouds in the sky, it features an array of marvelous earrings, rings and necklaces expertly executed using the finest and most precious materials such as white, yellow and rose gold, along with diamonds, sapphires and rubies. The collection offers style conscious women bewitching options paying splendid tribute to one of nature's most abiding sights.

"As one of Italy's most progressive jewellers, Fope continues to delight its fans across the world with exciting new creations. This time it makes visual reference to moving clouds in pieces that highlight its signature weave pattern. I am positive that the Allegra collection will delight women everywhere for its beauty and versatility,” said Tawhid Abdullah, Managing Director of Damas.

Fope has always enchanted jewellery lovers with its deep understanding of the contemporary woman. It comes up with creations that strike a perfect balance between light and heavy, simple and ostentatious. It is little wonder then that Fope’s Allegra collection combines these admirable attributes with aplomb to unveil jewels that women can wear both to the boardroom and to a party.

Allegra's grandest creation is its necklace which encircles the wearer's neck in a slender white gold 'rope'. It arches from the back of the neck in two streams, to highlight the serene beauty of moving clouds that come in the form of handpicked diamond brilliants. The dazzle of diamonds enhances the sheen of the metal to marvelous effect to offer a piece to fall in love with. The design theme is replicated with superlative results in its rose gold necklace displaying rubies, sapphires and diamonds in play of pinks in graduating shades. The warm presence of the rose gold is perfectly offset by the blushing row of rubies to remind you of a splendid evening sky.

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