Leading jeweler unleashes ‘Pequignet’ - daring watch collection

Wednesday, April 16, 2008 (UAE)

Damas, the leading international jewellery retailer in the Middle East, unleashes Pequignet - the daring watch collection - that blends the best of French and Swiss watchmaking traditions. Pequignet is one of the last truly independent French watchmaking firms which still have control over its creations and production. At its core are highly skilled craftsmen whose passion for perfection is combined with the ambition to enhance an authentic luxury brand. Exclusive, timeless and refined, the Pequignet watch is the fruit of the brand’s adherence to the highest horological standards.

Didier Leibundgut, CEO of the brand, stated: “You can expect something really original and exquisite in the new collection. It is a combination of savoir-faire, creativity and heritage that will capture the imagination of the luxury market in the UAE. I am sure these timepieces will be appreciated by all those who know what quality craftsmanship is all about. We share our passion with those who proudly wear the values of Pequignet on their wrist.”

Commenting on the brand, Tawhid Abdullah, Managing Director of Damas, said: “We are pleased to launch this new French brand in the UAE. Pequignet pays homage to time by creating time-telling instruments of impeccable beauty and authenticity. The latest Pequignet collection expresses technical expertise as well as flair for design which will impress the most selective watch enthusiasts.”

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