Maaji swimwear is known by fashionistas across the globe for their stunning swimwear. The new 2011 swimwear collection is pretty and feminine. Each piece is made using a fusion of retro prints in soft to the touch swimwear, beachwear materials. Buttons, bows, frills and embellishments are used to make the swimwear quirky and unique. There is nothing else in the market remotely like this South American swimwear brand.


For those who don’t know Maaji – let us at Sandstorm Boutique provide a little information about them for you. We at Sandstorm Boutique love working with Maaji Swimwear and we provide their gorgeous collections to our customers based across the globe. The 2011 Collection is simply stunning and we are sure it will be a big hit with both our established customers and new customers in the coming year.


The Maaji swimwear look is subtle – it is not overtly sexy or in your face. This makes the swimwear suitable for; kids, teenagers and women who are in their 20, 30s or 40s ...... in fact it is great for any women who like to be ‘on trend’ on the beach - no matter what their age!

Read more about  Magic of Maaji swimwear will continue to mesmerise in 2011 @ Fibre2fashion

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Students at the London College of Fashion, University College Falmouth and the University of Huddersfield created their new designs from excess stocks of the revolutionary suit. The Speedo LZR Racer was rendered obsolete following a change in rules set out by the governing body of the sport of swimming FINA (Federation Internationale de Natation) which prevented the use of body suits in competitive swimming.

The creations include several examples drawing on the suit’s heritage in the pool, including a patchwork watershort using the LZR Racer and other Speedo watershorts sourced on auction websites by Man Kit Au Yeung from London College of Fashion, and an ‘Afterlife’ creation featuring a cape inspired by superheroes and aimed at the high-end fashion market by Eva Hiu Wa Lai also from London College of Fashion.
Other designs saw the Speedo LZR Racer reworked for other uses, with University College Falmouth student Owen Bennett creating a buoyancy aid life jacket, and Adriana Margarita Ruiz, a London College of Fashion student, creating a Speedo LZR Racer inspired technical jacket.

Read More about UK students design new chapter for Speedo Swimsuits @ Fibre2fashion

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Jessica Simpson, forever transformed after her experiences filming VH1's "The Price of Beauty," and with a longstanding philanthropic dedication and passion for Operation Smile, launched A Beautiful Me as a personal initiative dedicated to making a positive difference in the lives of young people.

A Beautiful Me, as a collaborative movement with Operation Smile, aims to help youth believe in themselves and use their personal strength to change the world.

With the launch of her Jeanswear, Jeans, Jacket Collection this year, Jessica is asking her friends and family, her fans and the world, to join her in honoring A Beautiful Me and the positive power of confidence with "Show Me Your Blues."

"I wanted to launch the 'Show Me Your Blues' application because I thought it would be a fun way to connect with fans of the Collection. It gives everyone the opportunity to get involved in a philanthropic cause by uploading photos of themselves and their friends," Simpson said. "We are each unique in our own skin. Believe in yourself and change the world."

Read More about Power of Jessica Simpson’s ‘Show Me Your Blues’ @ Fibre2fashion

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