Women are unique in every way, and this uniqueness is also represented in the intimate apparels they wear. The delicate secrecy of feeling that one is secretly wearing something pretty underneath gives every woman a confidence, boosts her self-esteem, and makes her feel prettier and far more desirable. Customers do not need as many garments as they buy, and this is more visible in women's lingerie. They buy intimate wears just because, it looks beautiful, and fits under certain apparels. Western wears along with lingerie will rise as one of the fastest growing segment in US, and organized players are expected to constitute 40% of the intimate apparels market by 2009.
Ultimate Accessories – Industry Observation Of American Lingerie’s
During the past 25 years, lingerie underwent a metamorphosis and has blossomed into a huge money making segment of apparels. Since the removal of quotas in 2005, the lingerie industry in US is undergoing a rapid transformation.
On average, American women spend $100 on the purchase of intimate apparels; annually. Almost 65% of the global lingerie is sold to Western Europe and
Discreet Brands In The
Lingerie giant and retailing pioneer Victoria's Secret has
created a lucrative market for lingerie business. They were the pioneers in creating a 'kaleidoscope of looks' for intimate apparels that would be sexy enough to tempt the shoppers. Kohl's, Target, J.C.Penny, Nordstrom, Bloomingdale's Lane Bryant, and American Eagle Outfitters are some of the retailers who have followed
