St. Petersburg premiere for the Swedish fashion chain

August 21, 2008 (Russia)

The fashion chain Lindex is opening the doors of its first ever store in Russia, namely in St. Petersburg, making it the first Swedish fashion chain with a presence in the country. The boutique is located in the newly built Atmosphera Gallery on Kommendantsky Square.

"The opening of this boutique in St. Petersburg is the starting point for Lindex' s continued journey into Russia. Our plan is to open 100 new storess in the country over the next five years. Russia is an exciting and strategic market with strong purchasing power. That' s why we see significant opportunities for expansion there," says Lindex MD Göran Bille.

The store, which covers an area of more than 500 square metres, has a glass facade and an interior designed in line with Lindex' s latest store concept. Lindex has worked hard to simplify the store for its customers and has devised new solutions to display the clothing in an optimal way.

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