Fekkai Salon Color introduced

August 21, 2008 (USA)

Frederic Fekkai, the leader in luxury hair care, is pleased to introduce Fekkai Salon Color, a revolutionary premium hair color collection that offers salon-quality results at home.

For the first time, Fekkai has entered the realm of at-home hair color offering a selection of beautiful, naturally hued shades. With 20 signature colors to choose from, finding a perfect shade has become easier than ever.

Fekkai Salon Color offers long lasting color with complete gray coverage for healthy, vibrant color at home that is never flat or inky.

With its exclusive pre- and post- conditioning treatments, this unique at-home hair color system improves the overall health of the hair, ensuring beautiful hair color and unparalleled hair health.

According to Fekkai clinical studies, testers experienced 40% more softness, silkiness and shine to the hair after using Fekkai Salon Color!

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