Switzerland : Gerald Genta boutique on Rue du Rhone

January 10, 2008

A prestigious new address for Gerald Genta, which is pursuing its dynamic programme of exclusive boutique openings.

Following on from Paris last spring, Geneva becomes the next city to welcome a new brand "embassy".

Gerald Genta eloquently expresses its personality through a warm and yet understated contemporary setting, based on a clever blend of light and shade.

Amber-coloured velvet engages in a fascinating dialogue with Fontaines ashwood, while natural brown leather echoes the dark shade of Macassar ebony.

Brass and Murano glass accents add radiant touches to the cosy atmosphere, bathed in light diffused by length-wise white onyx ceiling lamps. The height of refinement!

The cocoon-like layout engenders a convivial spirit in an area where visitors can move around freely and enjoy a clear overall view of the products presented in the central and mural displays.

Sales advisors can choose to present them on the counter display or in the comfortable lounge set up behind an openwork screen.

Gerald Genta wished to create a sophisticated and yet non-extravagant showcase that focus firmly on its collections.

Founded in 1969, the brand produces exclusively complicated timepieces, the simplest being a jumping-hour and retrograde-minute model.

They are known for their ingeniously combined mechanisms and daring aesthetics.

Time-honoured materials rub shoulders with avant-garde counterparts,fashioned with the expertise inherent to Swiss Haute Horlogerie and composing the most surprising harmonies.

In order to underline this major event, Gerald Genta is displaying its campaign for the first time at the international Geneva airport where you can see 5 differents panels showing the flagship lines will allow the travellers to discover the brand.

Gerald Genta

Source @ Fibre2fashion.com