Germany : VAuDE captures Outdoor with new Trek & Trail shoe line

January 23, 2008

This year the VAuDE shoe collection was launched in over 20 countries for a successful start into the Outdoor shoe market.

VAuDE intends to further capture this market with the new Trek & Trail shoe line. The Trek & Trail line meets the demands of both sports enthusiasts and dynamic urbanites who don’t want to leave their sense of style in the closet when they take off for a weekend of hiking.

The “Urban Escape” shoe complements VAUDE’s Trek & Trail clothing – an exceptional, modern look combined with the functional features of an Outdoor shoe.

“Urban Escape” shoes are made from water repellent leather and outfitted with a traction sole that will keep you safe in the winter. The “Urban Escape High” also features a waterproof and breathable Ceplex membrane.

VAUDE Footmapping
“VAUDE fits right!” is more than just a slogan. The combination of VAUDE footmapping and biomechanics make the shoe noticeably more comfortable.

A unique last ensures optimal stability and comfort, an orthopaedic formed insole with ventilation system provides natural, healthy propulsion. The VAUDE heel cup stabilises the foot and prevents blisters from forming.

VAUDE Foot Mapping Board
In the Trek & Trail Line, VAUDE offers three different insoles for each type of shoe, depending on the anatomical form of the customer’s foot.

VAUDE has developed a foot mapping board for the POS, which allows store sales people to quickly and easily choose the right insole for each foot.

Here’s how it works: the customers stands on the board, a few seconds later a footprint is shown that correlates to the analogous insole.

VAUDE Sport GmbH & Co. KG

Source @ News.fibre2fashion.com