Australia : Warmbat brand to grow with UPP

January 31, 2008

Warmbat Australia, the world’s fastest growing brand of Australian sheepskin boots, has selected UPP Entertainment Marketing, a full service entertainment marketing solutions firm based in Burbank, California, as agency of record for consumer communications.

UPP, founded in 1978, specializes in product placement, branded integration and game shows, lifestyle marketing and PR and event planning. UPP has helped place products in film and television and mainstream media for a variety of clients, including Nintendo, The North Face, Waste Management, Motorola and multiple other Fortune 500 brands. UPP is well known for the integral role they played in the explosion of the popular sheepskin boot brand, UGG Australia.

As Warmbat’s consumer communications agency, UPP will launch an aggressive program to strengthen brand awareness through the influential entertainment industry. The program will include media relations, publicity events and strategic product placement, including game and talk show promotions.

“UPP has a great reputation for leveraging the entertainment industry, especially in the fashion and lifestyle arena,” said Perth, Australia native Paul Barclay, founder and president of Warmbat Australia.

“Having worked with our main competitor, The American brand UGG, they truly understand our industry and have a proven track record of matching public relations programs with business and marketing objectives to deliver meaningful results. We look forward to working and growing with UPP.”

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Source @ Fibre2fashion