Top stylists used L'Oreal Professionnel's Texture Expert and HOMME styling lines to create the season's hottest looks at New York Fashion Week. Styling two of the must-see shows - Zac Posen and Carlos Campos - L'Oreal Professionnel Texture Expert and HOMME created looks that matched the designers' inspirations and set hair trends for the upcoming season.

The Carlos Campos show marked the introduction of HOMME, L'Oreal Professionnel's new innovative men's collection of styling, color and care products. Also making a debut at both shows was the new Texture Expert Reverie/Realite collection, alongside favorites from the Texture Expert collection.

Zac Posen, February 19

World-renowned hair stylist Odile Gilbert created the hair design for the Zac Posen 2009 Fall/Winter Collection, which perfectly complemented the romantic and mystical energy of the collection, which included a performance by The Five Browns, a group of piano virtuoso siblings. Front row celebrities included Claire Danes, Rachel Bilson, Nicole Ritchie and Alicia Keys.

"The look is a French-inspired Josephine Bonaparte meets punk, with a lot of volume and texture. It has a messy, yet put together feel, as if it has been worn for several hours," notes Gilbert.

The hair was first prepped with L'Oreal Professionnel Texture Expert Expansion and curled then teased. Sections of hair were pinned and twisted to form the chignon all the while being generously sprayed with L'Oreal Professionnel Texture Expert Infinium #2, while allowing for continued styling. The headband was added once the chignon was set, then the front section of the hair teased and tucked into place. To finish the look, Gilbert and team sprayed L'Oreal Professionnel Texture Expert Infinium #4, for a strong hold and a hint of shine.

Carlos Campos, February 15

Renowned celebrity stylist, Ted Gibson, crafted sleek and contemporary hairstyles that complemented the uniform theme of the Carlos Campos 2009 Fall Collection.

The men's look Gibson created with L'Oreal Professionnel is a modern Clark Gable, with a deep side part of very shiny, highly quaffed hair that looks handsomely young.




Read More...........

» Read More...

Harper’s BAZAAR will debut in India this Week with the BAZAAR masthead CRYSTALLIZED with sparkling XILION CRYSTALLIZED - Swarovski Elements

The collaboration presenting the first ever CRYSTALLIZED cover in India is a celebration of the launch of Harpers Bazaar in India and an innovation by CRYSTALLIZED - Swarovski Elements that inspires the world of fashion and lifestyle.

BAZAAR’s cover has been CRYSTALLIZED in India to create the ultimate inspirational experience that marries fashion and luxury. This association is carried forward from similar associations between Harper’s BAZAAR and CRYSTALLIZED - Swarovski Elements for UK and US Editions.


18,000 covers of the inaugural issue have been CRYSTALLIZED as limited edition issues for select distribution.

Commenting on the first cover to be CRYSTALLIZED in India, Mr. Sanjay Sharma, Country Manager, CRYSTALLIZED - Swarovski Elements says, “Our partnership with Harper’s BAZAAR displays yet another inspirational creative partnership which is avant-garde, fashion forward and luxurious, a spirit perfectly encapsulated by both the brands. The CRYSTALLIZED cover celebrates the launch of Harpers BAZAAR in India and gives the inaugural issue a truly spectacular and special visual presence.”


Read More......

» Read More...

Bolzano, the leading fashion brand of Vietnam has unveiled a new collection ‘Charming in Silk ‘, using only silk as the material of choice for females who work in offices and attend parties in the summer evenings.

The fabric, since it is silk, gives a rich look and a feeling of smoothness and comfort to the wearer. The gowns and skirts have been introduced in rich shades of colours, to make the wearer stand out in the party crowd.

Although silk is a material worn through centuries, it still has not lost its allure. The designer’s from Bolzano have designed the collection, which drapes women to perfection with special cut lines.








Source : Fibre2fashion

» Read More...

CND, the world renowned leader in professional hand and foot beauty, created trendy nail designs to complement the latest collections of the top notch international fashion labels at Dubai Fashion 2008 in Madinat Jumeirah’s Arena Ballroom. Organized by the Dubai Shopping Festival under the patronage of Her Highness Sheikha Hind Bint Maktoum bin Juma Al Maktoum - wife of His Highness Sheikh Mohammad Bin Rashid Al Maktoum, UAE Vice-President, Prime Minister, and Ruler of Dubai, Dubai Fashion, the event concluded on 11th February.

CND’s top notch team of master nail technicians headed by Irene Abogado, the brand’s leading nail educator in the Middle East region, created contrasting nail looks to complement the collections each evening. CND’s “Romantique”, a nude pink was used to complement Saks Fifth Avenue’s romantic sheer collection of flowing chiffons, ruffles, romantic evening styles, full of the signature English eccentric chic.

CND’s “Beau”, an understated tone echoing the skin colour was chosen along with a fiery orange named “Fiespa” to enhance John Galliano’s celebratory Great Britain collection bursting with bold colours and bright prints. On the third and last day of Dubai Fashion the already mesmerized audience witnessed the Etoile Group’s array of international designers including Christian Dior, Christian Lacroix, Emanuel Ungaro, Jean-Paul Gaultier, Givenchy, Sonya Rykiel, Kenzo, Valentino, Barbara Bui, Stephan Roland and Stella Cadente. The Etoile Group opted for CND’s “Wildfire”, a passionate red perfect for an untamed extravagant, collection that radiated passion and high energy.



Read More...........

» Read More...

After his highly acclaimed Ready to wear show in New York, Chakra continues to climb the ladders of success by signing even more evening dresses for the stars on important occasions such as the Oscars, the Brit Awards and the Grammy Awards.

After traveling to Paris especially to attend Chakra’s latest Haute Couture show, the singer-actress Queen Latifah stepped on the red carpet of the 81th Annual Academy Awards – Oscars 2009 wearing a Chakra’s gown. The one-shouldered navy duchess satin gown was tailored made with Swarovski-encrusted neckline. Later that evening, Queen Latifah sang on stage also wearing a custom made royal blue gown by Georges Chakra.

On the other hand, American Idol Season 4 winner Carrie Underwood attended the 17th annual Elton John Aids Foundation Oscars party looking amazingly beautiful in Georges Chakra’s gown. Her asymmetrical dress in rough silk macramé adorned with flowers and crystal gemstones was chosen from the designer’s latest summer 09 couture collection.

In the UK, Cheryl Cole, member of Girls Aloud went for a pure white look signed by Chakra to attend the Brit Awards Ceremony 2009. The short A-line dress delicately embroidered with white flowers contributed in listing Girls Aloud as Brit Awards’ best dressed.





Read More..........

» Read More...

Red carpet fashion was really a mind blowing on the night of Oscar Awards function. The Winner Of Best Actress Award was Kate Winslet wearing a two tone, steel blue and black, YSL dress. Her hair was back and off her face in a "modern Grace Kelly" coif.

The very close runner up was Natalie Portman in an orchid Rodarte gown. The photo doesn't do justice to the perfect fit and color that was pink without being too sweet.

There was number of celebrities found in a good amount of red on that night. Amanda Seyfried's hair and chunky necklace complemented the clean lines of her Valentino dress.

Amy Adams was also looking beautiful in huge Fred Leighton necklace with her pulled back hair and sexy Carolina Herrera dress.

Beautiful Heidi Klum has been wowing all this awards season; but not last night. Her modern Roland Mouret gown was too hard and the slit too high. Her chunky jewelry (huge earrings and too many bracelets) was over done and the matchy shoes looked prom-ish.

On that night there were lot of light colored dresses as well. Anne Hathaway, who knows how to work the carpet, wore a silvery Armani Prive gown covered in little silver paillettes which fit perfectly and flattered her pale skin and dark hair.

Taraji P. Henson wore a Cavalli gown with small soft tiers of fabric. Her perfect bob and chunky necklace were looking of a great match.

The most beautiful Jessica Biel caught serious slack on Twitter for the sloppy hair; but at a distance and in pictures we think it looks good. Her Prada dress was so much attractive.

Angelina Jolie was looking so much beautiful on the night. She's so undeniably gorge we love her. Does she always have to look so effortlessly fab? Well, here's some good news: She did put some effort into her hair last night--or at least celeb stylist David Babaii did To complete the look, put on 115 carat Lorraine Schwartz emerald earrings, grab your equally stunning hubby and go!

Source : thejetsetgirls.blogspot.com

» Read More...

With the holiday season just weeks away, everyone is looking for the hottest party looks that won't break the bank. Luckily, Recessionista and Money Coach, Lynnette Khalfani Cox, has picked some of her favorite pieces from the affordable and new Lane Bryant holiday collection.

This season, festive, fashionable looks and accessories pair nicely with intimate apparel that plus size women can look and feel fabulous in. Lynnette shows you how easy it is to be stylish and chic on a budget this winter by adding a few key pieces to your holiday wardrobe.

Lane Bryant's party dress collection has something to suit everyone's personal style with prices starting under $100. From a classic little black dress to rich floral prints, luxe velvet and flowing chiffon, these dresses are sure to make a statement at every holiday party. The Lane Bryant collection also includes festive coats and sparkly tops that add a special touch to your existing winter wardrobe.

Lynnette adores the Metallic Jacquard Jacket and bold Embellished Tunic. Both of these statement making pieces can instantly transform your basic black pants or dress into something special for the holidays.

"Since I'm often traveling, I never leave my house without packing my black tailored career pants with Right Fit technology," said Lynnette. "Professional enough to wear to work, yet comfortable enough to wear out to dinner, I can pair my career pant with a holiday knit or a beautiful printed blouse to feel elegant and festive."




Read More.............

» Read More...

Just in time for Spring, Cacique intimates will launch a sexy new Push Up Demi Bra for the ultimate cleavage enhancement. Cacique is the premier intimate apparel leader for plus size women and can be found in Lane Bryant and Cacique stores nationwide.

Launching late February 2009, Cacique's new Push Up Demi Bra is lightweight, supportive and comfortable for everyday wear. The molded cleavage-enhancing cup is constructed from smooth satin with a low center front. This sexy shape is ideal for plunging v-neck tops and provides a smooth silhouette under fitted t-shirts, sweaters and dresses.

Delicate lace side details add a feminine touch to this versatile bra and convertible multiplacement straps disappear under many clothing styles. Basic colors (black, sugar and cafe mocha) and fashion colors (cloudy day, grey, bamboo, watermelon and Caribbean sea).

Utilizing the proprietary Perfect FIT system, Cacique bras are available in size 36-48 C-H. The collection is specially designed for plus size women and every component used in the bra construction delivers the ultimate support and comfort. In addition, all Lane Bryant and Cacique stores are staffed with Fit Experts. This complimentary in-store fitting process ensures every customer leaves with the perfect bra for their body type.

The complete Cacique collection includes bras, panties, shapewear, sleepwear and intimates in size 14 - 28.





For More Lane Bryant News............

» Read More...

David Rockwell reinvents the set of the 81st Annual Academy Awards with custom designed Swarovski Crystal curtains that will create a sparkling rainbow illuminating the grand arch of the Kodak Theatre, a building Rockwell's firm designed seven years ago. The curtains will shimmer with over 100,000 Swarovski crystals flown in especially from Austria and will stand an awe inspiring 60 feet tall and 100 feet wide.

This is the second time Swarovski crystal has graced the stage of the Academy Awards and this year promises to be even more of a stunning surprise with the curtains weighing in at three tons and being comprised of over 6,000 one-meter hand crafted strands.

"We could not think of a better partner than Swarovski to fulfill our vision of not just a curtain, but a frame to capture all the elegance, excitement and high-fashion that is the Academy Awards," added David Rockwell, founder and CEO of Rockwell Group. "We have collaborated with Swarovski many times and the result is always breathtaking. This is yet another spectacular centerpiece."



Read More.............

» Read More...

Nebula, the exquisite range of solid 18K gold watches from Titan, has introduced Nebula Calligraphy - a collection inspired by the art of Calligraphy. Bollywood actor Raima Sen unveiled the collection in the presence of Ms. Vandana Bhalla, Marketing Manager, Titan. Calligraphy means "beautiful writing".

Free spirited & uninhibited, this art form extends from alphabets to numerals to even abstract expressions using a vivid palette of colors. Meticulously crafted in 18K Gold, the Nebula Calligraphy collection is a unique blend of intricate craftsmanship and the delightful art of Calligraphy. Studded with dazzling diamonds and Italian styled leather straps, watches in this collection are brought alive by the exquisite use of calligraphy on the dials.

Indices in the devnagri script adorn the mother of pearl dials while Sanskrit lipi shlokas quietly form the backdrop in some of the watches. The Classic forms and simple elegance captures the ingenuity and creativity of an invaluable collectible. Speaking on the occasion, Ms. Vandana Bhalla, Marketing Manager, Titan, said, "Every collection from Titan enables our customers to connect with their deep-rooted yearnings of self-expression, encouraging them to Be More in their lives. Nebula Calligraphy is a beautiful illustration of this theme as it allows them to bring alive their hidden love for art".





Read More............

» Read More...

Damas, the leading international jewellery retailer in the Middle East, presents one of the most tempting propositions of the season – the stunning new Genero collection. Defined by Italy’s famous style panache these new nature inspired jewels boasting animal prints and textures blend the warmth of 18k yellow gold with fiery enamel colours like flame orange, yellow, brown and black to offer an array of glamorous pendant chains, drop earrings, charm bracelets and rings. (A note of caution: bold and catchy, these marvels are simply not for the faint hearted!)

“Genero’s jewels epitomise the very best of Italian design flair and its love to explore new frontiers of creative excellence. Colourful and rich in texture Genero’s jewels are highly artistic, utilizing the inherent warmth of gold with brilliant enamel work. As a highly feminine collection, it is sure to be welcomed by discerning jewellery lovers of the region,” said Tawhid Abdullah, Managing Director Damas Jewellery.

Genero jewels are a major draw for fashionistas in the region. They can be distinguished by their superlative design and beauty which give these exceptional pieces their distinctive boldness. A Genero piece is not only considered prestigious but pronounces the personal success of a person. The new collection reflects the cutting edge craftsmanship of an enthusiastic creator who has blended a variety of textures that give themselves up for tactile play and come across as elegant but not too flashy adornments.

Take for instance its dramatic drop earrings featuring large, disc shaped animal-print enamel work that is ringed by cut-out patterns of yellow gold. It oozes a festive ardour that’s immediately discernible and is an eye-catching jewel perfect for those grand evening events.

The other jewel featured here is a highly interesting pendant chain in 18k yellow gold inspired by the textured pattern on a crocodile’s back. The rich, embossed design is ringed by a bright, purple enamel outline which brings out its presence with force and is sure to be adored by the teen fraternity.

Read More..

» Read More...

The scope of marketing is broadened whenever a country sells its products in the international market. Here the culture and activities of one country meets the others. To remain successful, every country, and organization participating in the global race has to take care of the enduring components of marketing; namely 'customer value', 'focus', and 'competitive advantage'. Apparel market is competitive and challenging both in terms of manufacturing and retailing. The year 2008 has caused a mixed reaction in the global market for clothing. Looming recession and a resulting economic slowdown has weakened the consumer's confidence thereby considerable influencing the overall apparel sales for 2008.

Asian markets played a key role during 2008. The demographic evolution in Asian countries like India and China, and increasing brand awareness, have caused a drastic change in the preferences of consumers who had began to shift their choice towards branded apparels, boosting the growth of organized clothing sector. US has started an 'anti-subsidy' war against the import of Chinese clothing. Effects of Obama's trade policies and its influence in the US apparel market are yet; unknown. Performance of Bangladesh and Vietnam ascertained to be strong, with Vietnam proving to be a 'rising star' in the global forefront.




Continue Reading At............

» Read More...

On February 14th, for the occasion of Valentine's Day, It's Lingerie Paradise, Cockluch and Lysanne Sabourin Design will all take part in a sensual fashion show, hosted during the Catch Love If You Can masked party at Coeur des Sciences of UQAM.

CATCH LOVE IF YOU CAN, an event geared both towards singles and happy couples, has as a goal to help promote Montreal players in the fashion industry and is organized by Cit Elle-M, an artistic event and artist promotion company.

"At CATCH LOVE IF YOU CAN, everyone, including our guests and models, will all be wearing masks. This should bring a little of sensuality and mystery in the atmosphere, said Lydie Bounay from Cit Elle-M. May you be single, or already taken, there will be something for everyone. Each guest will be wearing a colored bracelet identifying its "state" when it comes to romance. ..Green being "I'm available", Orange: "Let's have a drink and we'll see!" and Red: "My heart is already taken".

At Cit Elle-M, we are very pleased to help promote Montreal talent, may it be in the fashion business, or in the music and dance industry. Valentine's Day is usually all about love, sexiness and lingerie. We therefore invited It's Lingerie Paradise, a Montreal based company, to showcase a selection of some of their sexiest lingerie outfits. From fantasy costumes, such as sexy nurse, gangster or schoolgirl, to sensual babydolls and garters sets, every lingerie lovers should enjoy what they have to offer."

Leather street wear and accessories designs (made from recycled leather) will also be presented by Cokluch, founded in 2007 by Laurie Lemieux and Christine Gu rin, while Lysanne Sabourin Design will have their models strutting down the runway in their unique street wear collection.




Continue Reading At........

» Read More...

As a 60-year pioneer in the outerwear business, Weatherproof Garment Company once again blows away the competition with the industry’s first hot-air insulated jackets. Partnering with Klymit, a noble gas technology company based in Ogden, Utah, Weatherproof has the rights to sales and marketing of fashionable outerwear in the US market using this new state-of-the-art method. The design and technology of this “klymit kontrolled” garment allows for ultimate mobility without the bulk of fabric and fibers to keep you warm; the insulation significantly reduces the bulkiness and excess weight of all their products. In addition, the coat will stay warm even when wet. The membranes keep the gas from contact with any outside elements. The technology uses “noble gases,” which are much lighter than fabric and fibers to heat your body. A chamber-seam design combined with high-tech membranes provides room for argon gas to be spread throughout the jacket, providing as much or as little insulation/heat as desired, at the touch of a button. A hidden compartment stores the 38 gram argon gas canister; a pressure release valve, weighing just 68 grams, contains the button control of the gas. “We are extremely excited at the premise of launching this innovative garment with futuristic qualities,” says Eliot Peyser, CEO of Weatherproof Garment Company. “With Klymit’s brilliant concept, this is sure to be the wave of the future; by partnering with them we are on the forefront of this new technology.” Weatherproof is a division of David Peyser Sportswear, a family owned and operated supplier of outerwear and sportswear since 1948. The divisions of Weatherproof Garment Company include MV Sport, which is the leading maker of custom decorated apparel for college bookstores, resorts, golf shops, military exchanges, and the advertising specialty industry; men’s and women’s sweaters; children’s outerwear; and accessories such as gloves, hats, bags and travel accessories, stain-resistant shirts and ties, sportswear, rainwear, footwear, leather goods, gifts, loungewear and clothing.

Weatherproof Garment Company Source : Fibre2fashion

» Read More...

Men, generally do not have the lust for fashion as their female counterparts, but the recent trends in fashion industry confirms that men are also taking active interest in grooming their personality. The growing attention of men towards fashion clothing and accessories are rightly fueled by men's style magazines and the increasing focus of designers in catering to the preferences of male customers. Emerging trends for 2009 predicts lines and shapes taking significant changes. Fashion experts predict the trends for men's fashion clothing and other accessories that would rule the year of 2009.

Fashion, clothing, and shopping have always been assumed to be a women's domain until recently. Men, generally do not have the lust for fashion as their female counterparts, but the recent trends in the fashion industry shows that men are also taking an active interest in grooming their personality. Increasing number of male shoppers indicates the boost in their personality consciousness, which is fueled by men's style magazines and the increasing focus of designers in catering to the preferences of male customers. Though men's fashion is not as diverse as women's, still the industry has an assortment of trends, appealing and sophisticated for men.

Trends for 2009:

Emerging trends for 2009 will showcase gradient tones in their perfect color schemes. The 2009 palette contains brighter shades of dark purple, indigo, and blue; replacing the greys, and browns. A perfect choice of shirt color paired with black pants will give both a classic and modern look. Fluid and silky fabrics, light and transparent; paying homage to femininity will be in fad. Lines and shapes take a significant change.

Deep V-Necks:

Fashion experts predict that this trend will rule the first quarter of 2009. Deep V-neck shirts have been a classic neckline for men, but current trend is taking it plunged to new depths. This will be the favorite fad of men for the year. Plunging necklines in men's cardigans, polos, t-shirts and sweaters will create a lot of variation in dressing. 'V' in the neck is going to be big, with a deep cut. This style will be more popular among youngsters who do weight-training.

Micro Patterns:

A revival of the fashion of the 70s, an attractive combination of micro patterns will be seen in formal dresses, especially in men's coats. Trousers will be tailored with micro pattern will be in vogue.

Continue Reading At.............

» Read More...

Women across the globe agree unanimously that a key reason for buying gold jewellery as a gift is “because it is everlasting”, an attribute that makes it very apt for a Valentine’s Day gift, according to participants in World Gold Council’s (WGC) 2008 jewellery survey.

The survey was conducted by independent research firm, GfK, in the key gold jewellery markets of India, China, Saudi Arabia, Italy, Turkey and the USA. 7,500 females aged between 15 and 65 were asked about their reasons for buying and favourite occasions for receiving gold jewellery, with 76% agreeing that “it is everlasting” and Valentine’s Day emerging as a key date.

Lama Al Saheb, Head of Marketing & PR – M.E. Region, World Gold Council, commented on the survey findings:

“Our survey shows that Valentine’s Day is an important occasion for receiving gold jewellery for women in different regions around the world. The higher gold price has added to gold jewellery’s desirability despite these challenging economic times.

Gold’s perceived value and enduring emotional appeal are not mutually exclusive and set gold apart from other traditional gifts and apparently, holds the key to women’s hearts on Valentine’s Day.

“With two-thirds of global gold demand coming from the jewellery sector, understanding our consumer is crucial to both the gold jewellery trade and the gold market as a whole. With retailers under severe financial pressure, unlocking the consumer purse through effective promotion of gold jewellery is critical.

The continuous efforts of World Gold Council and our partners from the gold trade in the key jewellery markets have been notable in keeping this ancient adornment desirable and relevant in today’s competitive consumer market.”

Even the younger segment of those surveyed, who are typically more interested in spending money on gadgets such as mobile phones than spending their disposable income on jewellery, appreciate the romance of gold jewellery with 30% stating they wanted to receive it for Valentine’s Day.

The rising gold price over recent years has increased gold’s desirability as a gift, with women appreciating that they are being given something of lasting value. Women in Turkey and Saudi Arabia are particularly shrewd on this point, with 65% and 70% respectively citing that “gold will not lose its value” as a key reason for buying gold as a gift.





Continue Reading At.........

» Read More...

The new Lou Razon collection dazzled spectators and impressed fashionistas alike with its liberal use of vibrant colors and neutral tones embodied in fashion forward styles. For this particular cluster of couture wear, the designer drew inspiration from busy, on-the-go career women. The creations were visually stunning and palpably comfortable at the same time, with just the right amount of drama to keep them interesting. The new Lou Razon collection features new trends in bridal and formal wear, as well as cocktail attire.

Known for her extraordinary flair for weaving high fashion with client satisfaction, Lou Razon has developed a reputation for being the go-to designer among L.A.'s mainstream TV news women such as KTLA5 morning anchors Cher Calvin and Michaela Pereira, ABC7 health reporter Denise Dador and UPN13 news anchor Maria Quiban. Last November, Lou Razon was once again reunited with her high profile clients Cher Calvin and Maria Quiban as they personally modeled her new collection, alongside other notable professional women in the community.

The Lou Razon fashion show was witnessed by the FilAm's Who's Who, who all turned up for the final 20th Reflections gala. Lou Razon has been in the business of creating bridal couture and formal wear for the past 12 years.

Born and raised in Manila, Philippines, she started designing at age 6. Lou Razon attended Assumption College and obtained a baccaularreate degree in Interior Design. She found herself working for a garment manufacturer during her first years in Los Angeles all the while attending fashion design classes part-time at the Art Institute of L.A., formerly the California Design College.

Continue Reading At...........

» Read More...

The world class teaching on De Montfort University’s (DMU) intimate apparel courses is available to the public for the first time via a range of short courses. DMU’s Contour Fashion team, recognised the world over as a leader in the underwear and swimwear industry, offers short courses in a variety of disciplines including bra making and structured lingerie.

The courses are primarily designed and run for businesses in the sector who wish to send their staff for continuing professional development. But they are now also open to members of the public who wish to develop their skills.

Gillian Proctor, who joined DMU this year as Programme Leader and Principal Lecturer for Contour Fashion and Fashion & Contour Design, said the courses are a great opportunity to be trained by the tutors of Britain’s longest-established degree specialising in intimate apparel and lingerie.

Gillian said: “As well as teaching the next generation of lingerie designers and advising the fashion industry on trends and technical excellence, we offer businesses and individuals the opportunity to attend short courses which impart ongoing technical skills and encourage and enable creativity.”



Continue Reading At...........

» Read More...

The INTIMA Lingerie & Swimwear Exhibition, to be held from April 7 – 9, 2009 provides an opportunity to the lingerie manufacturers and producers from all across the world to capitalise on growth witnessed by the burgeoning Middle East market.

The INTIMA Lingerie & Swimwear Exhibition is organised by IIR Middle East, the region's largest exhibition and conference organizer with a portfolio of 25 industry leading exhibitions and 500 conferences annually.


Read More............

» Read More...

Houman Salem, former CEO of Forplay, is set to launch his new line called delicious Sexywear. The new line was introduced at the 2009 "Halloween & Party Expo" in Houston on January 24th through the 27th. Salem and his new team met with some of the world's largest retail store chains as well as with hundreds of independent retailers and specialty stores.

"We began writing orders for the costume collection at the Expo and will also introduce a collection of intimate apparel under the delicious Sexywear brand name by the end of 2009," commented Salem.

delicious Sexywear is a start-up company that is a stand-alone division of Rubie's Costume Company, Inc. (the world's largest Halloween and Masquerade products manufacturer). "We are a true start-up company with a highly entrepreneurial spirit and with the backing of Rubie's Costume Company, which provides us with tremendous resources and access to top national accounts," said Salem.

"Because we are a separate division of Rubie's, we have total creative and management control over our brand coupled with Rubie's deep expertise in Costume industry, that's a winning combination."

According to Salem, delicious Sexywear is a highly differentiated brand. All costumes are inspired by New York fashion trends utilizing "quality fabrics and superior construction." He explained where some of the quality comes from: "I have been working with top designers in New York from FIT to Parsons, our production samples were manufactured in Manhattan by the same people who produce samples for designer Betsey Johnson, and that's pretty high-end," said Salem.

Salem joined Rubie's in August 2009, after nearly two years of courting, and given the opportunity to develop a new company under the Rubie's umbrella to effectively capitalize on the growing demand for "sexy" costumes and intimate apparel for the 20-something consumer market. "This is a highly active buying group," said Salem. "They have a different set of needs and demands when it comes to retail shopping; they are ultimately looking for satisfaction in their overall purchasing decisions and that means better quality at affordable prices."

Among the many attributes that makes delicious Sexywear unique is its highly differentiated product packaging. The company sells all its "sexy" costumes in a multi-functional round package which creates a compelling visual presentation when displayed inside the retail environment. The company strongly believes that its packaging will facilitate sell-through and help create an "n-demand" brand. "The delicious Sexywear packaging is the most innovative I've seen in my 20+ years in this industry," commented Todd Kenig, owner of New York-based powerhouse RICKY"S NYC retail stores.

Read More

» Read More...

Iconix Brand Group announced a partnership with Brazilian supermodel, Gisele Bundchen to appear in its Rampage brand's 2009 marketing campaign. Gisele will be the spokesperson for the contemporary brand for the next two seasons.

The first campaign will debut this spring in April issues of fashion and lifestyle magazines such as Cosmopolitan and Marie Claire as well as be featured on outdoor advertising and online at various fashion and lifestyle websites. Gisele replaces model and philanthropist Petra Nemcova who appeared in the brand's advertising for two and half years.

"What I like about Rampage is that it works for everyone," said Gisele Bundchen as she worked closely with the stylist to choose her favorite looks from the many racks of Rampage clothing on set.

Dari Marder, Chief Marketing Officer, Rampage, commented, "We are thrilled to announce Gisele as the new face of Rampage. She epitomizes the Rampage woman - beautiful, sexy, confident and independent. Working with the world's most successful supermodel instantly elevates the Rampage brand and we look forward to working with Gisele throughout the year."

"This is an exciting time for the brand as we continue to grow our Macy's and other department stores business but also expand into new retail distribution such as Dillard's and Nordstrom. The announcement of Gisele as the brand's new spokesperson could not have come at a better time, there is a tremendous amount of positive energy surrounding the brand. We have recently expanded to bridge the existing junior business to a growing opening price point for the contemporary market," commented Kimberly Lee Minor, Vice President of Brand Management, Rampage.

The campaign shot by renowned photographer Mario Sorrenti features Gisele in multiple set ups such as, posing by the pool and against various backdrops in the all white Beverly Hills estate. Gisele's striking beauty and natural sexiness is exhibited throughout the campaign as she models Rampage clothing and accessories. Rampage is known for making women feel confident and stylish and gives them the essentials to transform a day to evening look in an instant. The campaign was created by the Iconix in-house marketing team.

Source : Fibre2fashion

» Read More...

Give your looks the best shot on any sparkling day or night, when the camera flashes, let it flash only on you! The best adorned saree, the charismatic smile, the splendid hair makeover by the best technicians in town, all it takes is, few experts to direct changes and “Fusion Creation ’09” have it all!

Through this event Aavaranaa Boutique and hair-care major Schwarzkopf Professional had come together to celebrate the resilience of every progressive woman on 2nd Feb’09 @ Alwarpet – Aavaranaa Boutique.

Fusion Creation ’09 portrayed the ever changing fashion vogue, where there is a new trend which is born and flourished everyday. The collection also witnessed a merger of a spectrum of glimmering colors with flamboyant arrays of fabrics, elite assortment of designs and patterns which teamed apt with the unleashed creativity of the hair experts through powerful hair makeover techniques, creating an overall impressive look. A range of exquisite new-age expression sarees & chick fashion hair looks were donned on models.

Ankita Madan, Technical Advisor – Schwarzkopf Professional is an absolute pro in the hair realm and specializes in creative and corrective hair cutting, coloring & texturizing. She observed that “hair fashion has leap frogged into a whole new dimension today and has what it takes to make a serious style statement. Through these makeovers which have been exotically & rightly blended with the ethnic wear adorned by the models we are now all set to make heads turn!!”

Pretty excited about the event, Vijayalakshmi Krishna, Managing Partner – Aavaranaa comments –“we continuously reinvent Indian ethnic wear for the modern woman with our fabrics, craftsmanship & contemporary themes – and through this event we believe we would be able to change the mindset of the masses towards how a saree is perceived in modern world and also highlight how the brilliant blend of international looks with an ethnic wear compliment each other.

We at Aavaranaa strive our best to redefine the art of saree making to give “tradition” a new meaning and this new collection promises our patrons to fall in love with our creation & cut work.”

Speaking on the “Fusion Creation ‘09”, Murali Sundar, Country Manager – Schwarzkopf Professional concluded by saying “Hair is more than a passion for all of us at Schwarzkopf Professional and to be able to go one step further and participate in this tribute to Indian Woman is a great feeling! We in fashion business know just how the right looks and good grooming works as an incredible confidence booster and are glad we can help.”

Continue At..

» Read More...

Renowned Italian fashion institute 'Istituti Callegari Mumbai' and VJTI college's national level annual cultural fest, 'Pratibimb 2009' ended with much fanfare.

The fest is unique in its constant effort to promote various forms of art. The theme of the fest being 'Around The World In 48 Hours', several mega events such as Videsi Tadkaa, theme based Fashion Show, UV Light Dance Show, Theme Show, Blast'o'Bands were held in spectacular fashion. "With a crew of about 250 students, Pratibimb held over 70 events on its campus. The festival saw creativity at its zenith," says Namrita Kabra, President of Istituti Callegari Mumbai.

Students were greeted with a massive rangoli which was spread over 10,070 sq ft and covered three-fourths of its football ground. The rangoli reflected the theme of the fest, depicting various wonders of the world. The Amazing Race saw a new- age rendition of the Crystal Maze.

Students had to outplay their opponents and gather maximum points by finding their way and performing tasks. The fest also saw adventure sports like rappelling from the roof of the college and valley crossing that had students strung 20 feet above the ground. The stars of tinsel town graced the event with great enthusiasm including Rakesh Bedi, Sudesh Bhosle, Qasar Padamsee, Sushma Reddy, Rajev Paul, Brinda Parekh and Band Of Boys.

All these celebrations were not without a good cause as 'Jaago Re', the popular youth voting registration movement in association with model-actor Sushma Reddy was present in full strength and the visitors to the festival gave a great response by registering in droves. Just like Istituti Callegari's earlier fests, this fest too was a huge success.

Source : Fibre2fashion

» Read More...