Tuesday, March 11, 2008 (USA)
US-based fine jewelry company, Diamonair brings their classic brand to a new level of modern elegance with model/actress Bridget Moynahan. The marketing campaign honors Diamonair's 40-year-old tradition, while offering a nod to iconic Hollywood glamour.
According to Kareem Sethi, CEO of Streetwise Capital Partners Inc, the investment group behind the brand, "Bridget was a natural choice for the campaign. Her beauty transcends time, evoking memories of Fellini films and paying tribute to Diamonair's history and revival."
The imagery, shot by famed photographer Wayne Maser, is modern and glamorous yet echoes an ageless charm. Set in a boudoir, constructed on-site at Smashbox Studios in Los Angeles, the photos are dramatic and intense. Black-and-white shots complimented by partnering shots in color showcase the brilliant, rich hues of the jewels.
Each piece, crafted of fine metal including 14ct gold and platinum pops on the page. A black, bauble ring surrounded in pave cubic zirconia in a sterling silver setting reflects light brilliantly.
A bezel cut, cubic zirconia by-the-yard, sterling chain adds a touch of modern sophistication, while black, pave cubic zirconia create drama.
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