The fashion-forward lifestyle brand famous for its trendsetting styles from denim Pioneer GUESS, Inc., has announced American model Heide Lindgren as the new face of GUESS by Marciano. Heide Lindgren joins a long history of legendary supermodels who have been the face of fashion giant GUESS, including Claudia Schiffer, Adriana Lima and Alessandra Ambrosio.

The Fall/Winter 2010 GUESS by Marciano Campaign is a classic collection of black & white images that transport the viewer back to the set of a 1960's film classic and showcase the collection in the manner it was meant to be: beautiful, glamorous and provocative.

"The GUESS by Marciano Fall Campaign conveys elegance and timeless beauty," says Paul Marciano, Chief Executive Officer and Creative Director for GUESS, Inc., "Heide Lindgren is a perfect fit for the fall 2010 advertising campaign as she portrays sexiness, success and power-and that is who our customer is today."

Moving from hometown Boca Raton, FL to New York City in January 2008, Heide has quickly become one of the most sought after American models. She has already shot with famed photographer Bruce Weber and recently was featured in Elle, Marie Claire, Surface and Madame Figaro. Paul Marciano, Chief Executive Officer and Vice-Chairman of the Board along with Maurice Marciano, Chairman of the Board operate the powerhouse company founded in 1981. 

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Levi’s new line for Autumn Winter has just arrived at USC with key looks and top-to-toe denim. Levi’s Jeans epitomise classic American cool, Levi Strauss & Co. having invented denim jeans in 1873. This season they deliver a collection inspired by the archetypes that celebrate the spirit of the American lifestyle, full of attitude, hope and freedom covering three key looks; the brain, the jock and the rebel.

The brain, who is a self styled nerd, is intelligent with lots of style and most definitely not a geek. The studious look consists of sharp silhouette’s, trucker jackets, denim chambray shirts and chinos that remain on-trend and directional worn with crisp, clean preppy shirting in checks and stripes.

For the jock look, the collection offers more athletic collegiate inspired pieces– think shawl collars on knitwear and classic baseball style jackets.

The key mood for the rebel focuses on the ‘rebellious’ top-to-toe look, feeling hard but delivers it with a rock ‘n’ roll edge that is undeniably Levi’s in spirit using a darker palette, focusing on blacks, overdyes and confident directional finishes.

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The new face of the Indian textile & apparel industry is “Denims” today. Textile Association India, Ahmedabad Unit is all set and geared up to host a conference on the global denim & jeans industry in association with Fibre2Fashion. Under the chairmanship of Dr. PR Roy, the two-day prestigious event is to be held at Indian Institute of Management, Ahmedabad (IIM A) on the 29th & 30th of October 2010.

The word Denim evokes and conjures up many thoughts and imaginations in our minds. Denim as typically masculine attire was in the early stages adorned by the cowboys or the people of the Wild West in America. Today, denim is a must irrespective of age or gender to be in the wardrobe of all modern fashionable consumers.

Indigo Blue denim is a great style statement. Historically, Levi Strauss, the inventor or the creator of today’s jeans and subsequently many other authors in the western world has well documented the rise of Denim Jeans to its present status. In the west, there are many designers who have given the denim their personal touch and autographed it with their excellence and craftsmanship. The Indian denim industry too is on the rise and raring to go global.

The proposed conference will help the industry discuss the future trends as well as the latest developments in the industry including expansion of India’s participation in this growing sector.

Mr Sanjay Lalbhai, CMD - Arvind Ltd and the biggest denim producer in India is expected to inaugurate and address on “Strategic issues in managing global denim business”. Robin Anson, Editorial Director - Textiles Intelligence, UK will deliberate on “India’s potential in the international market for denims & jeans vis-à-vis China, Bangladesh, Pakistan and Sri Lanka”.

Shumone Chatterjee, Head Marketing, Asia Pacific Region of Levi’s Strauss will hold fort on “Global Brands entry into emerging Indian Market”. Other eminent experts/speakers from the global textile industry will also speak on important topics related to the theme during the two-day conference. The conference is primarily aimed at CEOs and other top functional executives of the denim & jeans wear industry.

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Esprit celebrates Fall Holiday 2010/2011 with splashes of refreshing new designs and silhouettes inspired by minimalistic chic.


Women edc by Esprit inspired by crossover styles for women is afresh with new combinations and layering. Military, new cargo styles, glamorous vintage looks, sophisticated rock star elements and a cool preppy look are the stars of the hour. 


Used leather jackets, animal prints and tight military trousers with sturdy laced boots worn open and oversized loop scarf, flannel shirt, long tank top, moon-washed treggings, boyfriend jackets, cardigans, riveting tank tops and a fashion must have trendy fake fur is what will drive your wardrobe blues away. 


The garments come in exciting texture like leather effects, woollen structures, flannel, denim, silk Carpets, Silk chiffon and viscose. Kick off these looks basics: neutrals, grey shades and black accents and in ravishing teal, blue tones, red, berry tones. The range is rounded off by trendy footwear courtesy of classic and vintage inspired edc shoes, as well as stylish edc accessories.

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During August, Fashion Bug stores celebrate National Denim Month with plenty of brand new denim trends. Whether going back to school or looking to freshen up casual Fridays, women everywhere will find the best denim at fabulous prices. Here's a look at the latest and greatest in the all-new blues that fit you.

All-new and improved Right Fit. Over the past year, Fashion Bug's team of fit experts developed new, evolved fit specifications for Right Fit pants and jeans. Right Fit uses an easy-to-follow color and shape system to help women identify their body type and which Right Fit pants or jeans will fit them best. Now, all Right Fit pants and jeans have a simpler sizing from 4–32 in average, petite and tall lengths, plus, new light stonewash, medium wash and dark rinse.

Zana Di jeans are back. A customer favorite returns to Fashion Bug with the latest in denim fashion. From embroidered bootcuts Jeans to sleek Jeans, studded skinny jeans, Zana Di is always bringing the freshest trends to Fashion Bug's denim selection. For frugal, fashion-forward ladies, Zana Di jeans are the ones you won't want to spend the season without.

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The Gloria Vanderbilt jeans brand revolutionized the women’s denim market in the 1980’s by launching the world’s first ‘designer stretch jean’ – going on to sell out of its figure flattering miracles to delighted women customers the world over. The brand enjoyed iconic celebrity status and was worn by models, actresses, singers and royalty including Debbie Harry, Helena Christensen, Kate Moss and Giselle.

Now Gloria Vanderbilt is back in the UK – re-launched with a brand new premium stretch denim range designed to appeal to women in the 2010’s in the same way the original was designed to appeal to 1980’s women. 

The brand ethos is the same – classy, quality denim wear that keeps all the curves comfortably, stylishly and effortlessly in the right place, however the designs and the technology that supports them have been totally revised to provide the most effective figure flattering package there is.UK women can beat the bulge this season with Gloria Vanderbilt’s SS10 ‘made to fit’ denim collection.

Panels of hi-tech stretch denim reach across the hips, waist and bottom, smoothing out lumps and bumps and flattering the contours for a shapely silhouette. The range of styles available includes slim, skinny and boot cut fits. Gloria Vanderbilt denim is specifically targeted at the discerning, design conscious woman desiring the cachet of a designer label but also wanting a flattering, comfortable quality garment.

Gloria Vanderbilt jeans brand

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The Wet Seal, Inc., a leading specialty retailer to young women, today announced a partnership with SodaPop/Island Def Jam recording artist Kristinia DeBarge. The program includes a collection of fashion pieces selected by Kristinia, online and offline marketing and events, and a national contest where one lucky winner will be flown to Los Angeles to be Kristinia's BFF for the day. The fashion pieces will include denim, jackets, dresses and tops, and will continue to evolve through the New Year and early spring season. The program is set to launch on November 19, 2009.

"Kristinia is a talented, new, fresh face, and is perfect for the Wet Seal brand. She is approachable, fashionable, and sings about topics important to teens. She has a style for every occasion, and her selections reflect this," said Ed Thomas, the Company's Chief Executive Officer. "We believe bringing on new talent with an eye for fashion is a great way to build brand exposure and our fashion assortment."

In conjunction with the launch of the program, Wet Seal will also be selling Kristinia's debut album, "Exposed."

"This isn't about me being a designer; it's about me loving fashion! I have shopped Wet Seal for years and am so excited to be working with the team and selecting fashion items I think today's young girls would love to wear. Not only is my fan base the Wet Seal customer, I am too," said Kristinia DeBarge.

Kristinia DeBarge's career got off to an impressive start following the release of her debut album, Exposed. Her first single, "Goodbye," was a Top 10 hit on iTunes. She has also performed on national television shows such as "So You Think You Can Dance" and "Live with Regis & Kelly." Fresh off her opening spot on the Britney Spears Circus Tour, Kristinia is now gearing up for her 3rd single, "Future Love." Written by Ryan Tedder (Jennifer Hudson, Natasha Bedingfield) the track is sure to be a hit. Kristinia also worked with Grammy Award winning artist Pitbull on the remix which is set to hit radio later this month. Kristinia will be an MTV Artist of The Week beginning October 25th.

Headquartered in Foothill Ranch, California, The Wet Seal, Inc. is a leading specialty retailer of fashionable and contemporary apparel and accessory items. As of October 3, 2009, the Company operated a total of 500 stores in 47 states, the District of Columbia and Puerto Rico, including 420 Wet Seal stores and 80 Arden B stores. 

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PUMA, the sportslifestyle brand debuts a new denim range for Autumn Winter 09. PUMA has created a versatile new jean for male and female of today who is fashion conscious and trendy. PUMA denim is especially designed with the PUMA customer in mind. All styles feature PUMA’s unique sportslifestyle approach.

PUMA denims can easily be paired with any outfit – a perfect choice for either casual or more formal occasions. With a variety of color offerings, a closer body fit, and a fashionably detailed construction, PUMA denim collection is a staple style for everyone’s wardrobe.

PUMA denim for women is available in Rigid, Dark Indigo and Black finish and wash. While rigid denim is the basic denim fabric whish is washed once it has been made into a jean so that shrinkage is accounted for in the final size. The washed process also makes sure that there is no crocking so that the blue color does not rub off onto things it touches.

Its ready to wear and the wash gives a clean authentic vintage feel and is the smartest looking of all the washes. The dark indigo jeans for women are slightly washed and the denim has a worn in effect. PUMA’S black denim for women is as black as denim can get and is a must have in every woman’s denim wardrobe. The dark black denim has a rinsed finish and the black color will fade with every wash & wear turning it into a stylish grey. 

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