Target collaborates with Josie Natori Lingerie & Loungewear

Target Corporation is partnering with internationally renowned fashion designer Josie Natori to introduce its first limited-edition collection of lingerie and loungewear.

Josie Natori for Target is a luxurious, yet affordable collection that will arrive in two seasonally themed installments—the first is available Oct. 30 through Dec. 22, 2011 in time for the holiday season; the second will be available Jan. 1 through Feb. 23, 2012 in time for Valentine’s Day. both installments of Josie Natori for Target will be available at most Target stores and Target’s website.

“I am honored to be the first limited-edition lingerie and loungewear designer at Target,” said Josie Natori. “Through our partnership, I was able to create a collection for women who have an eye for innerwear style and want quality lingerie and loungewear at an affordable price.”

Inspired by the signature Josie Natori East-meets-West aesthetic, the collection is comprised of 37 pieces and includes bras, panties, robes, knit and woven pants, leggings, camis and chemises. The holiday collection features deep red geometric prints with Geisha accents while the Valentine’s Day collection includes floating butterflies with hot pink florals. Both collections include an assortment of solid-colored bras and panties. 

“Josie Natori for Target will add an exciting element to our holiday assortment,” said Trish Adams, senior vice president of apparel and accessories. “Guests will love the quality, color and affordability of the collection, whether they’re buying the pieces for themselves or their family and friends.”

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