Organiser's of Scotland's most high profile celebration of fashion and style have announced the shortlist for the event's 'Scottish Fashion Icon' award, which will be presented at the 6th annual Scottish Fashion Awards in association with Vogue.com.
In a poll conducted by the Scottish Fashion Awards, asked 500 15 - 35 yrs olds in key Scottish cities, who they felt where 'Scotland's most fashion conscious and stylish celebrities'. The survey asked a random sample of 15 - 35 yr olds to rate their top 3 Scottish celebrities from a list of 20 provided to them.
"This gives us a great mechanic to formulate the short list," said Tessa Hartmann, founder and Chairman of the awards. "It's just a bit of fun to add to the awards, as all our other categories are very serious and judged by an international fashion panel - hence their credibility. But this year, before we go live with the fashion icon on line voting, we wanted to find out who our nation really thought was stylish. Now it's over to Capital FM listeners and the people across Scotland to cast their vote!"
Paul Cooney, Managing Director of Capital FM, sponsors of the award category said: "The nominees for 2011 superbly represent the variety and contrast among Scottish style and talent - everything from sophisticated glamour to cutting edge trend setters. This category showcases everything that Scottish fashionistas have to offer and provides a platform for us to recognise individuality and personal style. It's great to see such a mixture of faces from the worlds of music, fashion, television and film."
Read More about Who will steal Fashion Crown at Scottish Fashion Awards! @ Fibre2fashion
» Read More...
DownEast Basics debuts its 2011 swim wear collection, offering women high style, trendy yet modest swimsuit designs that can be worn at the beach or poolside while staying on a budget. The swim wear’s mix-and-match options and designs that complement every body type are a perennial favorite among shoppers.
This year, DownEast fashion designer Andrea Updike infused the new line with metallic prints as just one of the latest trends. The brand’s sister company, Modbe Clothing, has released a new line of swim wear just in time for summer, as well.
“There are so many great colors this year that were fun to incorporate into the swim line,” said Updike. “Interesting and unexpected pairings of color were my inspiration. My favorite new DownEast swim prints are the scroll pattern, block floral and tropical oasis.”
“Our swim wear features design details that correlate to the latest trends, like those you see on the runways at fashion shows in New York or Paris – including metallic prints, appliqué flowers, ruffles and stripes,” said Updike. “The benefit for our customers is that they can dress in style while saving over half of what they would spend on other designer swim wear.”
The DownEast swim line, which originated in 2008 with six tops and two bottoms, has proven so popular that the brand expanded the line to over 40 pieces in 2011. This year’s line offers styles and prints in a variety of options so shoppers can mix and match to create their own combinations, including choosing from swim tanks, halters, bikinis and skirts, as well as layering options with DownEast’s summer cover-ups and swim dresses.
Read More about Modbe introduces fashion-forward swim wear @ Fibre2fashion
» Read More...
