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Vera Wang's take on 'clothing as sanctuary' is anything but safe at New York Fashion Week
Launch of new celebrity bikini brand ‘Vitamin A’
Ocean Paradise, a specialist swimwear retailer in Singapore, will be launching a new celebrity bikini brand from Southern California, USA. Vitamin A is a brand that exudes chic simplicity that is perfect for the urban lifestyle apparel in Asia and has a range of fits that would allow ladies of all body shapes to look fabulous.
Ocean Paradise will launch a new bikini brand from USA that has inspired a cult-like following of Hollywood A-listers and international It girls. The label is often referred to as the Little Black Dress of swimwear for its chic and functional styles.
The Vitamin A Gold collection will be available at the Paragon and Tanglin Mall branches from 10 November 2011.
Laguna Beach local Amahlia Stevens has inspired a cult-like following of A-listers and bi-coastal beauties who are hooked on the designer’s effortlessly chic bikinis and coverups. Vitamin A fits like no other bikini on the market, and radiates natural sexiness like no other bikini on the beach. You have a recipe for Chic simplicity: a little bit 70’s, a little bit minimalist.
hat California ease and effortless sex appeal are in Stevens’ DNA. A graduate of Art Center College of Design, and veteran of the OC surf-skate industry, Stevens first began designing bikinis for herself in an old-school Laguna custom swim shop, then for friends, and now for a loyal base of jet-setting clientele.
What started as a desire to create the ultimate shape, her ubiquitous “California Cut,” has evolved into a full resort wardrobe of sexy separates that really fit, and laidback luxe, “après beach” pieces that really travel.
Read more about Launch of new celebrity bikini brand ‘Vitamin A’ @ Fibre2fashion
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Biondi Couture ropes in Alexandra Wilson
Hannah Smith, advisor for the bespoke range and store manager said: “We’ve always offered bespoke swimwear, but Alex was the first customer to approach us for costumes to wear in fitness competitions. Since then, other competitors have approached us, which has prompted us to offer this new service. We design the outfits in conjunction with the customer to make sure that it’s absolutely right for their personality and the image they want to convey - whether it’s covered in jewels or something more simple.”
Alex, originally from Northern Ireland, is a personal trainer and nutrition expert. Since entering the competitive circuit she has quickly attracted attention from the media, sports brands, and followers alike. She has been featured in numerous modeling shots and articles in a variety of magazines (Women’s Fitness, Ultra Fit, WBFF’s Fit and Firm, ExtraFit and Fitnorama), and is a Gaspari sponsored athlete.
More recently, international fitness celebrity Jennifer Nicole-Lee has selected her to be one of the elite group of fitness models to accelerate their careers through her Fitness Model Factory. Alex’s next competition is the WBFF in Toronto on the 27th August.
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Kate Upton for Beach Bunny to cause swimming sensation
The 1st release of the label, “Kate Upton for Beach Bunny” is scheduled to launch on Beach Bunny Swimwear website and retail stores early 2012, however fans can get a sneak peak of her designs at Mercedes Benz Fashion Week Swim this July as bikini clad Kate struts down the runway at the designer’s show.
Kate created 2 styles for her upcoming collection which includes sexy and modern cuts reflecting Beach Bunny's brand aesthetic fused with Kate’s vivacious personality. “Beach Bunny is my favorite swimsuit line out there and to be able to design for them is a dream come true,” says Kate. “I love all the embellishments and especially the lingerie details because they make you feel so sexy.”
Kate is no stranger to Beach Bunny. She first caught designer Angela Chittenden’s eye as a Guess girl and has since been the face of Beach Bunny’s many campaigns including the latest Beach Bunny Bride, an exclusive bridal swimwear collection and the label's new ready to wear line. Kate Upton exploded into the scene this year after she landed the coveted cover of Sports Illustrated Swimsuit Issue with fellow Beach Bunny supermodel Irina Shayk, which she became Rookie of the Year for 2011. She was recently named Esquire’s Woman of the Year and has shot for countless publications. Kate has also worked with photographers Ellen Von Unwerth, Yu Tsai, Raphael Mazzucco, and Stewart Shining.
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Dog on catwalk gets RSPCA hot under collar
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