Vera Wang, she of that phenomenal body in Harper's Bazaar last month, does have a day job that doesn't involve posing in swimwear and heels.

She is, of course, one of America's most loved fashion designers, and the volume of stars in attendance at her New York Fashion Week show were testament to that fact.

Renee Zellweger and Leighton Meester were in the front row, while actress Viola Davis and tennis star Maria Sharapova were seated in prime position next to U.S. Vogue editor Anna Wintour.

Daring: Sheerer-than-sheer swathes of fabric allowed for plenty of sensual flashes of skin at Vera Wang

The future's orange: As well as greys taupes and teals, Ms Wang sent searing pops of neon down the runway

They were all there for the fashion, of course, which was based on the concept of 'clothing as sanctuary'.

Ms Wang's take on the theme was anything but safe, though. Sheerer-than-sheer swathes of fabric allowed for plenty of sensual flashes of skin, whether the shade was searing orange, teal blue or creamy champagne.

Her description in the show notes read: 'The body protectively enveloped in the soft armor of a fitted sheath, the sharp discipline of fencing-inspired jackets, the structured carapace of a coat.

Devoted fans: Leighton Meester (left) and Renee Zellweger sat on the designer's front row at the show today

Prime position: Actress Viola Davis and tennis star Maria Sharapova flanked Vogue editor Anna Wintour

'The female form revealed by smoky transparencies that allow a glimpse of skin and of delicate lingerie not meant to be hidden, but seen.'

Though the silhouettes were sleek and streamlined, they were also feminine, and Ms Wang played with proportions at the hips, adding peplums that added structure to the otherwise fluid garments.

The graphic prints on some of the fabrics also added to the idea of femininity, as the sharp lines curved and played around the models' bodies.

Back to the day job: Vera Wang, who posed in last month's Harper's Bazaar, takes her bow at the end

Leighton Meester, who fronts campaigns for one of the designer's fragrances, loves Vera Wang the woman as much as the label.

'She's a woman and she owns it,' she said. 'She's smart, quick and funny.'

She came to the show at Mercedes-Benz Fashion Week to support 'Vera and all her wonderfulness.

'I am a big fan,' she added.

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DLA Designs LLC has launched a new womens fashion line called FEMME MORTELLE, available at its online web site and in selected boutique stores around the country.


The line of clothing takes its name from the French slang for a beautiful woman, but with a dangerous edge. The initial line of product will include a variety of high-end, fitted tee shirts for women. DLA Designs LLC plans to roll out a greater selection of products in the coming months.


DLA Designs LLC is also the parent company of the successful streetwear brand White Collar Crime Clothing. White Collar Crime Clothing started as a crime and prison themed line of apparel in 2008 and is now sold in stores around the world.

Read More about DLA Designs unveils new women’s fashion line @ Fibre2fashion

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Incredible ecoGear Inc., the Toronto based brand best known for its ecofriendly clothing, Organic Clothing  made from recycled cotton fibres, recently introduced a new line of clothing geared specifically towards the yogini.

Calling it a natural fit, the company hopes to appeal to the yogini's love for nature and the environment through its yoga collection. Since it entered the eco clothing market 3 years ago, the company has made some great strides in its growth despite fierce competition from what it calls vaguely green products. Due to the high standards that the company sets for every product carried under the ecoGear banner, it is now the featured eco brand for Sears online sales, which carries an equally tough standard for eco labelling.

ecoGear's main fibre is made from recycled fibres which is composed of 65% cotton clippings from clothing factories and 35% poly yarns from recycled plastic bottles or rePET. Backed up by a comparison study commissioned by the company's yarn suppliers, ecoGear claims to be the most earthfriendly clothing as the fibres are 100% recycled and for the most part, do not call for bleaching or dyeing, two processes in making fabric that have been well documented as the cause for severe water pollution world wide.

The colors for ecoGear's fabrics and yarn Dyed Fabric are derived from the cotton clippings which the yarn maker has separated into colored lots and are carefully mixed and blended in an effort to achieve 95% consistency in color from one production lot to the next.

Read More about ecoGear introduces ecofriendly yoga clothing at Fibre2fashion

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Bipasha Basu, the Bollywood actress, who has a well-toned figure, is a fitness freak and had also professed her interest in endorsing a product that promotes fitness in the past.

True to her word, she has now launched her own new collection of fitness clothing called ‘BBloveyourself’ in collaboration with Reebok. 

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More Reebok News @ Fibre2fashion

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Body Wrap, an intimate apparel shapewear company of SEA Group, has launched SHEER IRIDESSCENT a new innovative shapewear collection that combines body shaping techniques with sheer control fabrics in solids and print.

"The Sheer Iridesscent collection makes a woman feel sexy with sheer control. The look is fresh and the collection has prints and shapes that look and feel chic!" says Kathy Van Ness EVP/CMO of SEA Group. 

The product has engineered seaming and uniquely designed prints that enhance and shape the body with a sheer transparent fabric.

The collection is built around brief, long pant, camisole and bandeau dress and will be seen in key retailers such as Neiman Marcus and Nordstrom and better specialty stores for holiday season 2009/2010.

Body Wrap sells its products in over 50 countries worldwide and is part of SEA, Swim Experts Alliance. SEA Group is a worldwide leading manufacturer of ladies swimsuits and beachwear, as well as seamless control shapewear with the brands; Body Wrap, Sheer Iridesscent, Gottex, Profile by Gottex; Gideon Oberson,Christina, Captiva, The C Collection, Fantasizer, Baltex, Be Creative, Silhouette Solutions, Krista, and licensed products Nicole Miller.

SEA Swim Experts Alliance

Fibre2fashion News Desk 

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Just in time for Spring, Cacique intimates will launch a sexy new Push Up Demi Bra for the ultimate cleavage enhancement. Cacique is the premier intimate apparel leader for plus size women and can be found in Lane Bryant and Cacique stores nationwide.

Launching late February 2009, Cacique's new Push Up Demi Bra is lightweight, supportive and comfortable for everyday wear. The molded cleavage-enhancing cup is constructed from smooth satin with a low center front. This sexy shape is ideal for plunging v-neck tops and provides a smooth silhouette under fitted t-shirts, sweaters and dresses.

Delicate lace side details add a feminine touch to this versatile bra and convertible multiplacement straps disappear under many clothing styles. Basic colors (black, sugar and cafe mocha) and fashion colors (cloudy day, grey, bamboo, watermelon and Caribbean sea).

Utilizing the proprietary Perfect FIT system, Cacique bras are available in size 36-48 C-H. The collection is specially designed for plus size women and every component used in the bra construction delivers the ultimate support and comfort. In addition, all Lane Bryant and Cacique stores are staffed with Fit Experts. This complimentary in-store fitting process ensures every customer leaves with the perfect bra for their body type.

The complete Cacique collection includes bras, panties, shapewear, sleepwear and intimates in size 14 - 28.





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The world class teaching on De Montfort University’s (DMU) intimate apparel courses is available to the public for the first time via a range of short courses. DMU’s Contour Fashion team, recognised the world over as a leader in the underwear and swimwear industry, offers short courses in a variety of disciplines including bra making and structured lingerie.

The courses are primarily designed and run for businesses in the sector who wish to send their staff for continuing professional development. But they are now also open to members of the public who wish to develop their skills.

Gillian Proctor, who joined DMU this year as Programme Leader and Principal Lecturer for Contour Fashion and Fashion & Contour Design, said the courses are a great opportunity to be trained by the tutors of Britain’s longest-established degree specialising in intimate apparel and lingerie.

Gillian said: “As well as teaching the next generation of lingerie designers and advising the fashion industry on trends and technical excellence, we offer businesses and individuals the opportunity to attend short courses which impart ongoing technical skills and encourage and enable creativity.”



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The INTIMA Lingerie & Swimwear Exhibition, to be held from April 7 – 9, 2009 provides an opportunity to the lingerie manufacturers and producers from all across the world to capitalise on growth witnessed by the burgeoning Middle East market.

The INTIMA Lingerie & Swimwear Exhibition is organised by IIR Middle East, the region's largest exhibition and conference organizer with a portfolio of 25 industry leading exhibitions and 500 conferences annually.


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During late spring and early summer, Shanghai streets turn beautiful with lingerie clad good-looking women.

Today, in Shanghai market, the average price of female under garment can be purchased within 200 to 300 yuan.

According to a survey, women buyers in the age group of 20 to 35 years, while purchasing lingerie, pay heed mainly to its function, brand, as well as design.

Body-shaping and weight-losing lingeries are the top choice of Shanghai women, that they can look bootylicious.



Fibre2fashion News Desk - China

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