Known for its singular design and a legacy of craftsmanship, lifestyle brand Hidesign proudly introduces its luxury sub-brand designed by Alberto Ciaschini.

Celebrating 34 years of unwavering quality, Hidesign’s luxe arrival showcases quintessential Italian style brought to life by the genius of Alberto Ciaschini. A striking and refined collection marks the debut of Hidesign in the luxury arena with limited edition day and evening bags for women.

The brainchild of Dilip Kapur, president and founder of Hidesign, this new collection is the result of collaboration amongst creative stalwarts Alberto Ciaschini, Swarovski Elements and Hidesign.

Milanese designer Alberto Ciaschini, who has been leading the design department of Hidesign since 2004, has partnered with the finest couture embroiders of France along with the best artisans at Hidesign to bring together this line of minimalist bags, with modern shapes, soft structures and a lush colour palette.

Alberto brings to this collection his unique design sensibility and a keen eye for detail. It is his ability to take inspiration from Hidesign’s fine handcraftsmanship, create new shapes and strike a balance with the brand’s clean design language, which makes this collection spectacular.

The Alberto Ciaschini, Handcrafted by Hidesign collection features handbags, evening bags, clutches and mobile phone holsters. This handcrafted luxury line is made with the finest leathers, luxurious hardware, Swarovski crystals and designed with a sophisticated woman in mind. Each piece is a unique testimony to the ethos of Hidesign, which are unrivalled craftsmanship and a passion for detail.

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This weekend’s Pure looks set to be in the best in its history, with a 17% increase in the number of brands exhibiting at the show. The number of pre-registered visitors is also the highest recorded for the show.

Event Director Sam Bleasby said ‘we’re delighted with the high demand for Pure; it is a testament to Pure’s popularity, and how, especially in a tough economic climate, buyers needs are able to get the best possible choice and range of inspirational collections that will benefit their business. We’ve invested in the show to make it more appealing to buyers than ever before, with a new premium section, champagne tea parties, and two stages packed full of essential seminars , catwalks and industry leading guests.’

New for August, the opulent surrounds of the Pillar Hall at Olympia will play host to a handpicked selection of the best high end, and exclusive boutique womenswear brands from around the world. Buyers will be able to source from over 20 leading labels including Antik Batik, Betty Jackson Two, Stefanel, Anonymous by Ross + Bute, Single and Best Behaviour.

Top British designer Zandra Rhodes will be returning to the show with her handbag collection and her footwear range. Zandra Rhodes and Vogue.com will be live on stage, presenting key pieces from Zandra’s archive showing her signature prints, textiles, colours and fabrics and how they have influenced her current handbag and footwear collections. 

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