INVISTA, one of the world’s largest integrated producers of fibers and polymers, showcased highlights of LYCRA fabric commercial adoptions from international intimate apparel brands at Mode City in Paris, July 9-11. 


As of June 2011, more than 40 brands, ranging from true shapewear players, high-end fashion or mainstream brands from around the world adopted INVISTA’s innovative LYCRA beauty fabrics program for shaping intimates. The program launched with great success for intimate apparel at Mode City in September 2010. 


Before the launch, INVISTA commissioned global research to understand what women consider to be important attributes in their shapewear, and how well their expectations were met. The study revealed a large gap between the importance of attributes and the level of their consumer satisfaction across the shapewear market. 


“We are proud to report that not even one year after its launch, internationally renowned intimate apparel brands such as Bali, La Perla, Spanx and Wacoal are already featuring LYCRA beauty fabric in their shaping designs,” said Alistair Williamson, INVISTA Apparel’s managing account director for intimate apparel and swimwear in Europe and North America. “Furthermore, less than a year after the launch, we have issued close to 3 million LYCRA beauty fabric hangtags—a clear indication that our dedicated shapewear offering is addressing a market need.” 


This year, the LYCRA beauty platform is expanding to meet the consumers’ increased desire for shaping and comfort with a wider selection of intimate apparel materials, ranging from delicate lace or ultra-lightweight fabrics to seamless garment construction technology.

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A new SHAPEWEAR project for a LA PERLA collection that enhances femininity of all women, interpreting the innovative LYCRA beauty fabric:The Science of Shaping.

Today shapewear underwear is one of the fast growing market segment that is and La Perla decided to make its debut in this sector with its exclusive ShapeCouture collection that interprets the new LYCRA beauty fabric dimension.

INVISTA, one of the largest producer of fibre solutions for textile applications, owner of the LYCRA fibre trade name, has developed the innovative LYCRA beauty fabric platform that, availing itself of an exclusive scientific method for measuring comfort level in fabrics and garments, allows the quality and performances of newly conceived fabrics for shapewear to be evaluated and certified.

For its ShapeCouture collection in addition to two types of elastic fabric produced by Brugnoli, My Fair and Fashinant both containing about 30% LYCRA fibre, La Perla chose the Piave style R618 tulle by Piave Maitex. Although these Brugnoli articles are lightweight fabrics, completely in keeping with the elegance of this collection, they still manage to develop a very high level of comfort and strength which puts them quite righly in the LYCRA beauty fabric Smoothing category as “Specialty” fabrics. The Piave style R618 tulle by Piave Maitex has also obtained the qualification as LYCRA beauty fabric Sculpt.

 

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INVISTA, owner of the LYCRA fibre brand and one of the world’s largest integrated producers of fibres and polymers, unveils a new platform for the changing needs of shapewear at Mode City Paris 2010.

INVISTA showcases LYCRA beauty fabric, a new concept focused on helping the industry address the needs of the rapidly evolving shapewear market. Fundamental global consumer research and studies of shaping garments and fabrics have revealed unique opportunities for growth and increased consumer satisfaction.

INVISTA found that nearly all women (93% Source: Strategic Insights. Global Consumer Shapewear Study 2009. 1,133 female participants from US, Brazil, France, Italy, Germany and UK) show interest in garments with shaping attributes, many of whom are new to shapewear and are looking for new functionalities.

Dedicated to leading intimate apparel with cutting-edge innovations that respond to consumer needs, INVISTA has introduced “The Science of Shaping” platform to help the industry develop fabrics and garments that bring a new level of performance and comfort to these shapewear consumers. 

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