Bollywood actress and model Jacqueline Fernandez will feature in ad campaign of Rage Knit Online, a well-known womenswear brand that specializes in winter wear.

The brand believes that Jacqueline would be able to bring a punch of freshness, energy and dynamism to its trendy winter garment collection.

Rage Online, the online platform of Rage, is quickly becoming the preferred ecommerce portal for women’s apparel, especially for fashion conscious women. It has women’s winter jackets, girls fashion tops and ladies cardigans that are in sync with the latest international fashion trends for women.

Rage Knit, the parent company of the online portal, has a retail presence across India through its 25 exclusive brand outlets (EBOs) and more than 500 multi-brand outlets (MBOs). 

The brand’s collection offers knitted tops, dresses, jumpers, cardigans, woven blouses, tunics, capes and ponchos for women.

Rage has a production unit in Punjab’s Ludhiana that is equipped with latest knitting and finishing machinery. 

 

Read More about Jacqueline is face of women’s winter wear brand Rage @ Fibre2fashion

» Read More...

AHMEDABAD: Designs to reintroduce traditional Indian dress into modern society has helped a student of National Institute of Design (NID) to earn a berth at the Lakme Fashion Week Summer/Resort (LFWSR) - 2012 in Mumbai.

The final year student at NID, Yogesh Chaudhary has been selected to present his designs in the Gen Next category along with six designers from all over the country. Chaudhary's designs will be presented on the ramp on March 2. The LFWSR 2012 will be held from March 1 - 6.

"My designs are inspired from traditional garment with modern sophistications. The intention is not to let the traditional garments to fade away but allow them to continue, by adapting for today's people," said Chaudhary.

Chaudhary has designed 20 sets of ensembles in his collection called 'In a Box'. Around 10 of them will be displayed on the LFWSR ramp. "The collection is a tribute to stripes and box-pleats. It is a confluence of minimal yet original ensembles and traditional Indian silhouettes. The collection is an assortment of the finest woven cottons, knitwear and silk-chiffons."

Talking about taking part in LFWSR he said, "My intention is to start my own label after I graduate from NID. So this exposure to LFWSR is a big opportunity."

The Gen Next category of LFWSR is aimed at launching some of the most popular names of the fashion industry and mentoring new talent.

  

» Read More...

NILIT , a global leader in the production of nylon 6.6, announced it will be displaying many of its revolutionary yarn, including NILIT Innergy, at the upcoming Intertextile Shanghai 2011 tradeshow. At the show, NILIT will also showcase the NILIT BodyFashion Trendbook for Spring/Summer 2013. Intertextile Shanghai is the leading international trade fair for apparel fabrics and accessories held yearly in China. It is set to take place October 18th-21st, 2011 in the Shanghai New International Expo Centre. The NILIT exhibit will be in Hall W3, Stand E42/F47.

Breaking new ground in yarn innovation

 
NILIT specializes in developing yarns with exceptional performance properties. NILIT Innergy is NILIT’s latest, cutting-edge fiber to reach the market. Made from nylon 6.6, NILIT Innergy has a built-in, naturally occurring mineral additive that creates far infrared ray (FIR) emissions. Garment made with NILIT Innergy yarns invigorate the body, increase feelings of well-being and help to reduce the appearance of cellulite. This makes the yarn perfect for shapers, hosiery, lingerie, medical socks, gloves and sportswear. Recently launched, visitors at Intertextile Shanghai will have the opportunity to experience firsthand this unique fiber.

In addition, numerous other NILIT yarns will be on display at the Intertextile Show. Among the yarns to be highlighted are: NILIT Softex - superior, full dull microfiber yarn that delivers supreme softness and rich coloration, NILIT Aquarius – with moisture management properties built-in to the fiber and NILIT Ecocare - recycled yarn with excellent color depth and dye uniformity.

Likewise, NILIT’s new bodyfashion trendbook for Spring/Summer 2013 will also be presented. The book features collections designed and conceived by NILIT fashion consultant Ilana Joselowitz. Bodywear and activewear are the focus of this year’s collection. Nilit offers a range of technologically advanced yarns that have been engineered to provide enhanced comfort and performance.

 

Read More about NILIT to exhibit its innovative fibers at Intertextile @ Fibre2fashion

» Read More...