The Academy Award ceremonies have been around since l929 when a group of 270 guests met at the Biltmore Hotel and paid 5.00 dollars each for Lobster Eugenie and "Los Angeles Salad." Back then, it was all about the food, and apparently today, it's all about the fashion.
From feather boas and satin gowns of the twenties, to haute couture and the millions of dollars of jewels on loan today, this is the fashion industry's Super Bowl. And it's hard to remember a time when we watched the Oscars without the preliminary fashion show/product placement/walk of fame and shame that is known as the "Red Carpet."
The Sundance Channel tackles the phenomenon this Thursday (7:00 PM CST) with its documentary "The Red Carpet Issue." How does an awards ceremony honoring great achievements in film turn into an extension of the fashion industry? French journalist Olivier Nicklaus explores the trials and tribulations as stylists, fashion designers, publicists, and celebrities jockey for position for the best and brightest to wear on the red carpet.
As with everything in life, there is a dirty underbelly to the practice. According to the many editors, stylists, and industry insiders who were interviewed, the name of the game is exposure and press. Apparently fashion houses and clothing brands will do and pay just about anything to get their items on the back, on the arm or in the hands of a glamorous star.
How did it get to this point and what did we watch before? And does it matter if Penelope dons Versace, Angelina is wearing Prada, or Meryl is in Chanel? Nevertheless, the two-three hour pre-event (depending on which channel you watch) has become a permanent addition to the Oscar ceremony with the follow up best and worst dressed lists bumping everything off the news short of a nuclear holocaust. The red carpet has taken a life of its own -- I have even heard of college drinking games centered around how many times the viewer hears "what are you wearing" and "amazing." For a night, it's the ultimate reality television.
Source : huffingtonpost.com
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Red carpet fashion was really a mind blowing on the night of Oscar Awards function. The Winner Of Best Actress Award was Kate Winslet wearing a two tone, steel blue and black, YSL dress. Her hair was back and off her face in a "modern Grace Kelly" coif.

The very close runner up was Natalie Portman in an orchid Rodarte gown. The photo doesn't do justice to the perfect fit and color that was pink without being too sweet.

There was number of celebrities found in a good amount of red on that night. Amanda Seyfried's hair and chunky necklace complemented the clean lines of her Valentino dress.

Amy Adams was also looking beautiful in huge Fred Leighton necklace with her pulled back hair and sexy Carolina Herrera dress.

Beautiful Heidi Klum has been wowing all this awards season; but not last night. Her modern Roland Mouret gown was too hard and the slit too high. Her chunky jewelry (huge earrings and too many bracelets) was over done and the matchy shoes looked prom-ish.

On that night there were lot of light colored dresses as well. Anne Hathaway, who knows how to work the carpet, wore a silvery Armani Prive gown covered in little silver paillettes which fit perfectly and flattered her pale skin and dark hair.

Taraji P. Henson wore a Cavalli gown with small soft tiers of fabric. Her perfect bob and chunky necklace were looking of a great match.

The most beautiful Jessica Biel caught serious slack on Twitter for the sloppy hair; but at a distance and in pictures we think it looks good. Her Prada dress was so much attractive.

Angelina Jolie was looking so much beautiful on the night. She's so undeniably gorge we love her. Does she always have to look so effortlessly fab? Well, here's some good news: She did put some effort into her hair last night--or at least celeb stylist David Babaii did To complete the look, put on 115 carat Lorraine Schwartz emerald earrings, grab your equally stunning hubby and go!
Source : thejetsetgirls.blogspot.com
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