In a poll conducted by the Scottish Fashion Awards, asked 500 15 - 35 yrs olds in key Scottish cities, who they felt where 'Scotland's most fashion conscious and stylish celebrities'. The survey asked a random sample of 15 - 35 yr olds to rate their top 3 Scottish celebrities from a list of 20 provided to them.
"This gives us a great mechanic to formulate the short list," said Tessa Hartmann, founder and Chairman of the awards. "It's just a bit of fun to add to the awards, as all our other categories are very serious and judged by an international fashion panel - hence their credibility. But this year, before we go live with the fashion icon on line voting, we wanted to find out who our nation really thought was stylish. Now it's over to Capital FM listeners and the people across Scotland to cast their vote!"
Paul Cooney, Managing Director of Capital FM, sponsors of the award category said: "The nominees for 2011 superbly represent the variety and contrast among Scottish style and talent - everything from sophisticated glamour to cutting edge trend setters. This category showcases everything that Scottish fashionistas have to offer and provides a platform for us to recognise individuality and personal style. It's great to see such a mixture of faces from the worlds of music, fashion, television and film."
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