The L’Oréal Melbourne Fashion Festival (LMFF) is proud to welcome international supermodel and photographer Helena Christensen to Australia for the 2011 Festival. Ms Christensen will appear on behalf of Specsavers in the LMFF Menswear Runway at Central Pier on Thursday March 17, 2011. It will be supported by GQ.Specsavers is proud to bring Ms Christensen to Australia to launch Specsavers 2011 Spectacle Wearer of the Year competition. Joining Ms Christensen on the LMFF Menswear Runway will be over 20 of Australia’s best male Fashion models showcasing the autumn winter collections from leading Menswear fashion designers including Arthur Galan AG, Autonomy, Alpha60, Campaign, From Britten, Farage, Three Over One and Vanishing Elephant. Ms Christensen will be wearing custom made designs from leading Australian designers including Alex Perry.
Grant Pearce, LMFF’s Creative Director is delighted bring Menswear to the LMFF Runway. “As the world’s largest consumer fashion event, our primary focus is to make fashion accessible to the public. We have seen a strong shift in men’s attitudes towards fashion and it represents a vital part of our retail landscape. It is only fitting that in 2011, LMFF has a standalone menswear show.
