July 10, 2008 (USA)
Reinforcing its position as a true luxury sports watch brand, TAG Heuer announced it will sponsor New Zealand race car driver and Tiger Woods' super-star caddy, Steve Williams.

An emblem of sports and glamour, the TAG Heuer shield will now adorn the body of Williams' Mustang Saloon's and fellow Caddyshack Racing driver Mel Hills Mustang.

"For as long as I can remember, golf and speedway have been the two sports that I love most and that have helped define me personally and professionally," said Steve Williams.

"TAG Heuer's long history in both is a real advantage for my team; I couldn't ask for a more perfect partner."

Caddying since the age of 13, Williams has supported such golf legends as Peter Thomson, Mike Clayton, Greg Norman and Raymond Floyd among others. In 1999, he joined Tiger Woods whose side he remains by.

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July 10, 2008 (Germany)
PUMA by Mihara Yasuhiro introduces a worldwide preview of its collaboration with dress for PLAYSTATION3 (PS3) at Pitti Uomo.

PUMA by Mihara Yasuhiro also launches its new sport-fashion apparel collection that complements the PUMA by Mihara Yasuhiro footwear.

dress is a new interactive fashion software developed by, Sony Computer Entertainment’s Worldwide Studios, JAPAN Studio, that bridges the gap between the virtual world and real world of fashion.

The subject of fashion is one of the new fronts for Sony Computer Entertainment (SCE) who wanted to link the capabilities and services of PS3 with the users to experience fashion in the virtual world.

dress offers a unique fashion service which fully utilizes the graphic capabilities of PS3 to create beautiful models, true to life fashion items, and clothing using cloth simulation.

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