A|X Armani signs up Kate Lanphear for Style Festival


Enter into a world of wonderland with the A|X Armani Exchange Spring 2011 advertising campaign, "Style Festival." Created by one of the most influential women in fashion, Stylist Kate Lanphear (Elle Magazine, Style Director) the A|X "Style Festival" campaign is an adventure of sound and style, evoking the independence and free-spirited world of music that speaks directly to the A|X Generation.
"With the Armani Exchange campaign, we wanted to stay true to the soul of the brand and the advertising concept," says A|X campaign stylist Kate Lanphear. "Music is such a big part of the brand's DNA and so it seemed natural to bring the A|X style to life at music's most celebrated festival - Coachella."
The inspiration behind the collection is what Lanphear sought to bring to life in the campaign – the sense of effortless ease that exists in the Coachella culture – a culture that resonates and rings true with today's youth market.
"The aesthetic of the A|X Spring 2011 Collection was conceived around casual but sophisticated style and the modern influence of season-less, festival-chic dressing. The emphasis was not on major seasonal shifts but instead on creating looks that possess an overall truthfulness," said Lanphear.
"Style Festival" breaks with a series of color images that in major national media—print, outdoor ads, and online. The in-book media program consists of single page and ad spreads which will be featured in the February 2011 issues of GQ, ELLE, Glamour, Allure, OUT, Nylon, V Magazine and V-Men, among others. Significant spending will also be allocated to digital media platforms through the use of QR codes placed in the seasonal advertising


View more Kate Lanphear Images











Popular Posts

Archives